Brand Tone

Passionate, Expert, Community-Oriented, Modern & Trendy

Brand Values

• •Quality & Craftsmanship
• •Customization & Uniqueness
• •Customer Satisfaction
• •Passion for Gaming/Automotive
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., passionate, expert, friendly), including preferred vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Know Your Audience: Understand the language and preferences of car enthusiasts and gamers. Use terminology they recognize and appreciate, but avoid being overly technical unless appropriate for the specific product.
• •Be Authentic & Passionate: Let genuine enthusiasm for your products and the communities you serve shine through. If you're excited, your customers are more likely to be too.
• •Prioritize Quality & Detail (in copy too!): Just as you focus on handcrafted products, ensure your copy is well-crafted, error-free, and clearly communicates the value and uniqueness of your offerings.
• •Engage and Listen: Pay attention to how your audience talks on social media and in reviews. Reflect their language (where appropriate) back to them to build rapport and show you're part of their community. Use user-generated content and testimonials to reinforce your brand values authentically.

Social Perception

Positive, Reliable & Trustworthy, Specialized & Niche

Copy Examples

• •Level up your game AND your style! 🔥 Our latest bespoke controller creation is an absolute masterpiece, handcrafted with precision and passion. What design would be your G.O.A.T. setup? Let us know below! 👇 #GoatCustoms #CustomController #GamingGear #BespokeDesign #PS5 #Xbox
• •Your Ride, Your Rules. Define your drive with Goat Customs floor mats – precision-cut, ultra-durable, and uniquely yours. Stop settling, start customizing! 🚗✨ #FordCustoms #VWStyle #CarAccessoriesUK #QualityMats
• •Hear that? It's the sound of the competition sweating! 😅 Introducing our new ergonomic grips and digital triggers – giving you the edge you NEED. Built by gamers, for gamers. Experience the Goat Customs difference. #GamingController #ProGaming #CustomBuilt #UKGamers
• •Unboxing the magic! ✨ Watch as we bring another unique vision to life. This Ford Fiesta ST is getting the full Goat Customs treatment! What do you think of this custom steering wheel cover and mat combo? Let us know! #GoatCustomsUK #FordFiestaST #CarMods #CustomInterior #TikTokMadeMeBuyIt
• •🤫 Psst... Your Exclusive Peek at a G.O.A.T. Level Upgrade!