Brand Tone

Technical, Direct, and Functional

Brand Values

• •Quality Assurance
• •Affordability
• •Enhanced Functionality
• •Post-Purchase Support

Best Practices

• •Translate features into rider benefits: Instead of just stating "Digital LCD Display," frame it as "See your gear clearly in any light for a smoother, safer ride."
• •Embrace and support the DIY customer: Acknowledge your customers' technical skills. Position the brand as a partner in their projects by offering extensive support materials, such as detailed video tutorials for various bike models, and celebrating their successful installations on social media.
• •Maintain a knowledgeable and direct tone: The brand's voice should be that of a trusted expert. It should be confident, clear, and precise, mirroring the functionality of the products it sells.
• •Communicate value holistically: While price is a key advantage, consistently reinforce the message of quality testing and available customer support to build a reputation that transcends mere affordability.
• •Unify the brand voice: Ensure that the technical, direct, and helpful tone is consistent across all touchpoints from the website and social media to customer service interactions and packaging inserts.

Social Perception

The brand is perceived as a go-to source for affordable, functional motorcycle electronics for DIY enthusiasts who are comfortable with hands-on installation, offering good value for money despite recurring feedback about installation difficulties.

Copy Examples

• •Know Your Gear, Master Your Ride. Stop guessing and shift with confidence. Our Digital Gear Indicator provides a bright, clear display for instant gear recognition. Built for the DIY rider. Free shipping on all orders!
• •The Smart Upgrade Your Dashboard Needs. Our Motorcycle Smart Screen integrates seamlessly with your bike, offering everything from RPM to speed on a single, waterproof display. We provide detailed installation guides and our support team is ready to assist.
• •Precision at a glance. Confidence in every shift. Our Digital Gear Indicators are designed for reliability and easy integration. #MotorcycleMods #RideSmarter #GoAndStop
• •Ready to Complete Your Upgrade? You were checking out the tools to make your ride even better. With 100% pre-shipment testing and dedicated support, you can trust GOandStOp for your next project.
• •Quality You Can Install Yourself. Prices You'll Appreciate. Explore our range of tested and trusted motorcycle electronics.