Brand Tone

Enthusiastic & Passionate, Value-Oriented & Accessible, Quality-Focused (Claimed), Customer-Centric (Claimed), Direct & Informative

Brand Values

• •Accessibility/Affordability
• •Quality (Claimed)
• •Customer Satisfaction
• •Passion for Football
• •Variety/Choice

Best Practices

• •Develop a Brand Voice Guide: Document the brand's personality, tone (enthusiastic, value-driven, fan-focused), core messaging, and even specific words/phrases to use or avoid. This ensures everyone creating content is aligned.
• •Know Your Audience: Understand football fans' language, their passions, and what excites them. Tailor the enthusiastic and knowledgeable tone to resonate with their love for the game and desire for authentic, affordable merchandise.
• •Consistency Across Channels: If/when social media or other marketing channels are developed, ensure the same core tone and values are reflected everywhere, from website copy to email newsletters and social media posts.
• •Authenticity in Enthusiasm: While being enthusiastic, ensure claims (especially around product quality, delivery, and years in business) are truthful and verifiable to build genuine trust. Avoid hyperbole that can't be backed up, especially given the current external perception issues.
• •Engage and Listen (If/When Applicable): If a community is built (e.g., on social media), interact with the audience using the established brand tone. Listen to their feedback to refine messaging and address concerns, which can help in genuinely shaping a more positive perception over time.

Social Perception

Internally (On-Site Reviews): High customer satisfaction, good product quality, and reliable delivery. Externally (Review Platforms/General Mentions): Significantly negative and cautious due to low trust scores and conflicting information. Social Media: Lack of strong official presence. Mystery Box Market Caution: General skepticism regarding value and authenticity.

Copy Examples

• •Headline: Unlock the Legend! Your Retro Dream Shirt Awaits. Body: Dive back into iconic football moments. Our hand-picked retro jerseys are more than just shirts – they're a piece of history. Amazing quality, unbelievable prices. Get yours before it’s history again!
• •Headline: Mystery Box Madness! What Will Your Colours Be? Body: Experience the ultimate football surprise! Each Goal Zone Mystery Box is packed with an authentic, high-quality jersey from leagues around the globe. Choose your size, tell us any leagues to avoid, and get ready for the unboxing thrill! Your next favourite shirt is waiting.
• •Headline: Fuel Your Fandom, Not Your Spending! Quality Jerseys, Fair Prices. Body: Why pay a fortune for official gear? Goal Zone brings you top-quality football shirts from the world's biggest clubs and hidden gems, all at prices that keep the passion alive. Gear up without breaking the bank!
• •Headline: The Ultimate Fan Gift? Solved. (It’s a Goal Zone Mystery Box!) Body: Struggling to find the perfect present for the football fanatic in your life? Give the gift of surprise and quality with a Goal Zone Mystery Football Shirt Box. It’s the goal they’ll never see coming!
• •Headline: From Pitch Legends to Your Wardrobe. Retro Is Back! Body: Relive the glory days with our stunning collection of retro football shirts. Meticulously sourced for quality and authenticity, these aren't just replicas, they're tributes. Find your era, wear the legacy. Shop Goal Zone now.