Brand Tone

Inspiring and Empowering, Adventurous and Passionate, Reliable and Trustworthy, Innovative and Solution-Oriented, Community-Focused and Humanitarian, Educational and Informative

Brand Values

• •Empowerment
• •Innovation
• •Sustainability and Respect for the Planet
• •Humanitarianism and Giving Back
• •Quality and Durability
• •Adventure and Exploration
• •Safety
• •Customer Support
• •Zero Apathy, Zero Boundaries, Zero Regrets

Best Practices

• •Lead with Empowerment and Inspiration: Frame messaging around enabling users to achieve their goals, whether it's adventure, preparedness, or contributing to a better world.
• •Emphasize Reliability and Innovation: Consistently highlight the quality, durability, and cutting-edge technology of the products, linking them to real-world benefits and solutions.
• •Weave in the Humanitarian Mission: Authentically integrate the brand's commitment to giving back and sustainability; it's a core differentiator.
• •Speak the Language of Adventure: Use active, evocative language that resonates with outdoor enthusiasts, explorers, and those seeking self-sufficiency.
• •Maintain a Confident yet Approachable Voice: Be knowledgeable and authoritative about the technology, but ensure the tone is accessible and supportive, reflecting their U.S.-based customer service ethos.

Social Perception

Goal Zero is recognized as an established brand in portable and solar power with a strong emphasis on adventure and humanitarianism.

Copy Examples

• •Headline: Power Your Extraordinary. Anywhere. Body: From the highest peaks to your backyard, Goal Zero empowers your adventures and secures your peace of mind. Our innovative solar generators and portable power stations are built tough, delivering reliable, clean energy when and where you need it most. Live without limits. #GoalZero #PowerAnythingAnywhere #SustainableEnergy
• •Headline: Beyond a Product: It's Our Promise. Body: For over a decade, Goal Zero has been driven by more than just innovation; we're fueled by a humanitarian heart. Every product we design is a step towards empowering communities, providing disaster relief, and respecting our planet. Join us in making a difference. #EmpowerHumanPotential #ZeroApathy #GoalZeroImpact
• •Headline: Adventure-Proof. Life-Proof. Body: Don't let power dictate your boundaries. Goal Zero’s rugged, dependable power solutions are engineered for the wild and ready for the unexpected. Explore further, stay out longer, and be prepared for anything. Your journey, powered by Goal Zero. #BuiltToLast #OffGridPower #EmergencyPreparedness
• •Headline: The Future of Power is Here. And It's Portable. Body: Experience the freedom of clean, silent, and reliable energy. Goal Zero is pioneering smarter ways to stay connected and resilient, whether you're integrating home backup or hitting the open road. Innovate your independence. #SolarInnovation #PortablePower #EnergyResilience
• •Headline: More Than Just Watts. It's What You Do With Them. Body: We believe power enables potential. That's why we build tools to help you chase your passions, protect your family, and support communities in need. What will you power with Goal Zero? Share your story! #GoalZeroCommunity #LivePassionately #SustainableFuture