Brand Tone

Passionate, Artistic & Stylish, Nostalgic & Reverent, Discerning & Sophisticated, Authentic, Community-Oriented

Brand Values

• •Passion for Football
• •Originality & Creativity
• •Quality
• •Cultural Appreciation
• •Customer Focus
• •Heritage & Storytelling

Best Practices

• •Immerse in Football Culture: Stay updated with current football narratives but always connect back to the timeless, nostalgic, and artistic elements that define Goalsoul. Use language that resonates with knowledgeable fans.
• •Emphasize Artistry and Quality: Consistently highlight the design process, the quality of materials, and the artistic merit of each piece, reinforcing the "artwork" aspect over mere "merchandise."
• •Tell Stories: Every product has a story rooted in football history. Use evocative language to narrate these stories, connecting emotionally with the audience and highlighting the "potted history" aspect customers appreciate.
• •Maintain a Discerning Voice: Write for an intelligent, passionate fan who appreciates subtlety and style over loud, generic fanwear. Avoid clichés where possible, or use them in a fresh, knowing way.
• •Be Authentic and Passionate: Let the genuine love for football shine through in every piece of copy. This authenticity is a key differentiator and resonates strongly with the target audience. Regularly review customer feedback and engage with the community to ensure the voice remains aligned and relevant.

Social Perception

Respected Niche Brand, For the True Fan, Stylish & Unique, Authentic Connection, Positive Sentiment

Copy Examples

• •Headline: More Than A Game. It's An Art. Body: Relive the passion, the glory, the moments that defined legends. Goalsoul crafts premium, football-inspired artwork that speaks to the soul of the true supporter. Own a piece of history, beautifully reimagined. Call to Action: Discover The Collection
• •Headline: Wear Your Passion. With Style. Body: Forget the fleeting trends. Our designs are timeless tributes to the icons and unforgettable eras of football. Hand-printed in Sheffield, the home of the game, for those who know. Call to Action: Shop Unique Football Apparel
• •Headline: The Beautiful Game. Beautifully Captured. Body: From the roar of the crowd to the poetry of play, Goalsoul translates the electric energy of football into stunning visual art. For the discerning fan who demands quality and originality. Call to Action: Explore Football Art
• •Headline: For The Love of Football. For The Soul. Body: Each Goalsoul piece is a conversation starter, a nod to the shared history and cultural richness of the world's favourite sport. Find the artwork that tells your football story. Call to Action: Find Your Moment
• •Social Media Post (Image of a new art print): Text: Echoes of glory. Our latest piece captures the sheer brilliance of [Legend's Name/Iconic Moment]. A tribute to the artistry that defines football. Limited edition. Link in bio. #Goalsoul #FootballArt #FootballCulture #IconicFootball #LimitedEdition