Brand Tone

Exciting and Engaging, Passionate (for Football), Youthful and Trendy, Community-Oriented

Brand Values

• •Love for Football
• •Surprise and Delight
• •Authenticity (Implied)
• •Nostalgia
• •Connection

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining your brand's personality, tone words (e.g., energetic, nostalgic, witty, passionate), "do's and don'ts" for language, and examples. This ensures everyone creating content is aligned.
• •Know Your Audience: Understand the language, slang (if appropriate), and cultural references that resonate with your target football fans, particularly on different platforms like TikTok vs. email.
• •Stay True to Football Culture: Use terminology and evoke emotions that are authentic to the football world. Show, don't just tell, your passion for the game.
• •Prioritize Engagement: Write copy that encourages interaction – ask questions, run polls, invite users to share their unboxings or favorite football memories. Make it a two-way conversation.
• •Review and Iterate: Regularly review your copy across all channels to ensure consistency. Monitor engagement and feedback to refine your tone and messaging over time.

Social Perception

The perception among their direct followers and customers is likely shaped by their social media interactions, product experience (quality of jerseys, the "mystery" element), and customer service. Brands offering mystery boxes often generate buzz through user-generated content (unboxing videos), which can significantly influence perception. The general perception of "mystery box" type businesses can be mixed; some customers enjoy the surprise, while others may be wary of the value or relevance of the items received. The primary challenge for Goalden.fr is distinguishing itself from the similarly named sports marketing agency "Goalden" to avoid brand confusion.

Copy Examples

• •Instagram Post (Image: A newly unboxed, vibrant football jersey): "UNBOX THE PASSION! 🔥 Mystery kit revealed! What legendary club colours will you rep next? Tag a mate who needs this thrill! #Goalden #MysteryBox #FootballJersey #UnboxingHype #OwnTheGame"
• •TikTok Video (Fast-paced montage of different mystery jerseys being revealed with upbeat music): "DROP DAY! ⚽️✨ Your next grail jersey is waiting. Cop a Goalden Mystery Box and let the football gods decide! Link in bio! #GoaldenFR #FootballMysteryBox #JerseyReveal #SoccerStyle #FYPfootball"
• •Website Banner (Homepage): "Unlock the Legend. Your Next Favourite Jersey is a Mystery Away. Dive into Goalden – Dare to Discover?"
• •Email Subject Line (for a promotion): "🤫 Psst... Your Next Goalden Surprise Just Got SWEETER! (Exclusive Offer Inside)"
• •Product Description (for a Mystery Box): "More than just a jersey, it's a shot of pure football adrenaline! Each Goalden Mystery Box is packed with passion, history, and that unbeatable feeling of a last-minute winner. Will you score a retro classic or a modern icon? Only one way to find out. Get yours and join the Goalden league!"