Brand Tone

passionate, artistic, and personal

Brand Values

• •Artisanal Craftsmanship
• •Creativity and Originality
• •Passion for Culture
• •Quality

Best Practices

• •Lead with Passion: Always infuse the copy with the passion that drives the brand—the love for music, art, and geography. This creates an emotional connection.
• •Emphasize Craftsmanship: Consistently mention the "hand-drawn" and "hand-crafted" nature of the products to reinforce the value of artisanal quality.
• •Tell the Story: Each piece has a narrative. The copy should not just describe the product but also tell the story of the icon and the significance of the location.
• •Highlight Quality: Regularly include details about the premium materials (fine arts paper, 12-ink printing) to justify the price point and appeal to discerning buyers.
• •Maintain a Personal yet Professional Voice: While the tone is personal and artistic, ensure the copy is also clear, concise, and professional, especially concerning product details, purchasing information, and customer service.

Social Perception

Given the limited external feedback, the social perception of Goah Design Co. is primarily shaped by its self-presentation. The brand is likely perceived as a niche, artist-driven business that appeals to individuals with an appreciation for art, music, and unique design. The high-quality presentation on its website and social media suggests a professional and trustworthy operation. The personal story of the founder adds a layer of authenticity that can foster a sense of connection and loyalty among customers.

Copy Examples

• •From Brixton to the cosmos. Our new hand-drawn illustration pays tribute to the Starman, mapping his journey and genius. Printed on archival-quality fine art paper to capture every detail. Discover the legend. #GoahDesignCo #DavidBowie #ArtPrint #Illustration
• •Art That Tells a Story. Explore our latest collection of unique illustrations where icons meet their origins. Each piece is a hand-drawn tribute, ready to bring character and inspiration to your space. Shop Now.
• •More than a portrait, it's a map of their soul. Our unique, hand-crafted prints fuse iconic artists with the places that shaped them. Perfect for the true music aficionado. Find your icon at goahdesign.com.
• •Fresh off the press! We're thrilled to introduce three new designs to the Goah Design Co. family. As a valued member of our community, be the first to explore these new works of art that celebrate the intersection of music, geography, and illustration.
• •This stunning giclée print captures the essence of [Artist's Name], intricately weaving their likeness with a map of [City/Region]. Every line is a testament to our passion for detail, printed on luxurious fine arts paper with vibrant, fade-resistant inks. A truly unique piece for any collector.