Brand Tone

Helpful, Informative, Professional, Reliable, Approachable, Friendly, Solution-Oriented

Brand Values

• •Quality
• •Customer Service & Support
• •Speed & Efficiency
• •Expertise & Knowledge
• •Versatility & Comprehensive Solutions
• •Transparency & Trust
• •Innovation

Best Practices

• •Prioritize Clarity and Helpfulness: Always aim to provide clear, concise information that helps the customer understand products and make informed decisions. Use straightforward language and avoid unnecessary jargon. Explain technical terms when their use is unavoidable.
• •Emphasize Solutions and Benefits: Frame product descriptions and service explanations around how they solve a customer's problem or benefit their business (e.g., "save time," "improve branding," "ensure compliance").
• •Maintain Professionalism with an Approachable Edge: While ensuring accuracy and a professional demeanor, don't be afraid to inject a friendly and helpful tone, especially in social media and direct customer communications. Use "we" to foster a sense of partnership.
• •Showcase Expertise Authentically: Share knowledge through blog posts, FAQs, and guides rather than just making claims. Reference experience and customer success stories to build credibility.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media posts, email communications, and customer service interactions. Develop internal guidelines if necessary to help all team members communicate with a unified brand voice.

Social Perception

Highly Positive, Reliable Partner, Go-To Supplier

Copy Examples

• •Headline: Need Labels Fast? Get Quality, Custom Labels Shipped Next Day. Body: Don't let label Crunches slow you down. Go2Products offers a huge range of stock labels ready for next-day dispatch and bespoke printing in as little as 48 hours. Quality you can trust, speed you can rely on. Order yours today!
• •Headline: Your Vision, Our Labels. Expert Design & Print Services. Body: From A4 sheets to custom rolls, bring your brand to life with Go2Products. Our expert team offers artwork assistance and a wide variety of materials to ensure your labels are perfect. Let's create something brilliant together.
• •Headline: Simplify Your Packaging: Labels, Tapes, and Solutions in One Place. Body: Streamline your operations with Go2Products. We're more than just labels – discover our quality packaging tapes, thermal ribbons, and new contract packing services. Your complete solution for efficient product branding and dispatch.
• •Headline: Trusted by Thousands: Why UK Businesses Choose Go2Products. Body: With over 30 years of combined experience and 20,000+ satisfied clients, we deliver quality, speed, and exceptional service. See what our customers are saying and make Go2Products your trusted label partner.
• •Headline: Smart Labelling, Smarter Business. Explore Our Guides & Tips. Body: Unsure which label is right for you? Our blog is packed with expert advice on everything from direct thermal labels to eco-friendly packaging. Empower your business with knowledge from Go2Products.