Brand Tone

empathetic, minimalist, informative, and reassuring

Brand Values

• •Gentleness & Kindness
• •Simplicity & Minimalism
• •Sustainability & Eco-consciousness
• •Effectiveness & Quality
• •Transparency & Education
• •Inclusivity

Best Practices

• •Embrace Empathetic Language: Always approach the customer with understanding and support. Use words like "gentle," "kind," "nourish," "soothe," and "comfort." Acknowledge the challenges of sensitive skin or the desire for a simpler lifestyle.
• •Highlight Core Values Consistently: Weave in keywords and phrases related to minimalism ("less is more," "simplify"), gentleness ("radically gentle," "kind to skin"), and sustainability ("eco-conscious," "planet-friendly," "reduce waste") in all communications.
• •Maintain a Calm and Reassuring Tone: Avoid overly aggressive sales tactics or fear-based marketing. The voice should feel like a trusted friend offering gentle advice and effective solutions.
• •Be Informative and Transparent: Clearly explain product benefits, multi-functionality, and ingredient philosophy. Educate the audience about the "why" behind Gntl's approach, especially regarding sustainability and minimalist principles.
• •Visual and Verbal Alignment: Ensure that the clean, minimalist aesthetic of the brand's visuals is mirrored in the copy – clear, concise, and uncluttered language. Avoid jargon where possible, or explain it simply.

Social Perception

trustworthy, high-quality, and ethical brand

Copy Examples

• •Instagram Post (Image: Product in a serene bathroom setting): "Simplify your self-care. Our Radically Gentle™ Skin Wash replaces clutter with calm, offering six uses in one kind-to-skin formula. Because your skin, and our planet, deserve gentle care. ✨ #GntlSkin #MinimalistSkincare #SensitiveSkinLove #EcoConsciousBeauty"
• •Email Subject Line: Less is truly more, especially for your skin. Email Body Snippet: "Feeling overwhelmed by endless skincare steps? At Gntl, we believe in the power of simplicity. Discover how our multi-use Skin Wash can nourish your sensitive skin from head to toe, without the fuss. Radically gentle, consciously crafted. [Link to Product]"
• •TikTok Video Concept (Short demo showing different uses): Voiceover (calm, friendly): "One gentle wash, so many possibilities. ✨ Face, body, makeup removal, even a calming bubble bath. Gntl Skin Wash: kind to your skin, kind to your shower shelf, kind to the Earth. What will you simplify today? #GntlJourney #Skinimalism #SustainableSwaps #SensitiveSkinSolutions"
• •Website Banner: "Radically Gentle™. Radically Effective. Discover skincare that understands your sensitive needs and our planet's. Fewer products, more care. That’s the Gntl promise."
• •LinkedIn Post (Targeting conscious consumers/industry): "Rethinking beauty consumption, one gentle product at a time. Gntl is committed to multi-functional, sustainable skincare that doesn't compromise on efficacy. We believe in fewer, better things for a healthier planet and happier skin. Join the gentle revolution. #Gntl #SustainableBeauty #CleanSkincare #ConsciousConsumption #Innovation"