Brand Tone

inspirational, sophisticated, and spiritual

Brand Values

• •Individuality and Self-Expression
• •Spirituality and Purpose
• •Craftsmanship and Exclusivity
• •Natural Materials

Best Practices

• •Maintain the Spiritual and Inspirational Tone: Always use language that is uplifting, mystical, and connects to the themes of purpose and self-discovery.
• •Emphasize the "Supernatural Pieces" Slogan: Consistently link the jewelry back to the idea of being more than just an accessory, but a "supernatural" piece with deeper meaning.
• •Tell a Story: Use storytelling in product descriptions and marketing materials to explain the inspiration behind each piece, particularly for collections like "Angel's Calling."
• •Focus on Individuality: Address the customer directly and empower them to express their unique identity through the jewelry.
• •Highlight the Portuguese Craftsmanship: Regularly mention that the pieces are handmade in Portugal to reinforce the values of quality and exclusivity.

Social Perception

The social perception is primarily shaped by the brand's own messaging due to limited online presence. The use of a Gmail address might be perceived as less professional. The price point positions it in a mid-range market, appealing to customers seeking unique, meaningful, and accessible jewelry.

Copy Examples

• •Your journey is unique. Your jewelry should be too. Discover the 'Angel's Calling' collection and wear a reminder of your purpose.
• •Handmade in Portugal, designed for the soul. Each GNEASYS piece is a testament to supernatural beauty and individual expression.
• •GNEASYS is not just jewelry; it's a second skin. Find the piece that speaks to your evolution.
• •Embrace your inner warrior with the Miguel Necklace. A powerful piece for a powerful soul, meticulously crafted to reflect your strength.
• •A Message from Your Angels | New Arrivals Inside