Brand Tone

Passionate & Authentic, Innovative & Clever, Practical & Functional, Eco-Conscious & Responsible, Design-Oriented & Minimalist, Approachable & Friendly

Brand Values

• •Sustainability: A core principle, evident in material choices (Baltic Birch Plywood, recyclable ABS plastic, sustainable packaging) and messaging.
• •Quality Craftsmanship: "Made in Canada," use of durable, high-grade materials, and attention to detail.
• •Innovative Design: Creating unique and intelligent solutions for gear storage that are both functional and aesthetically pleasing ("form follows function, simple and sustainable").
• •Functionality & Organization: Providing practical solutions to de-clutter spaces and protect valuable gear.
• •Passion for Outdoor/Action Sports: Rooted in the surfing lifestyle, with an understanding of the user's needs and appreciation for their equipment.
• •Aesthetic Appreciation: Enabling users to showcase their boards and gear as pieces of art.

Best Practices

• •Lead with Passion, Support with Practicality: Start by connecting with the user's love for their sport (surfing, snowboarding, etc.), then clearly explain the functional benefits (organization, protection, display).
• •Emphasize Eco-Consciousness Authentically: Don't just state "eco-friendly." Briefly mention *how* (e.g., "crafted from sustainable Baltic Birch," "recyclable materials"). This builds credibility.
• •Keep it Clean and Design-Forward: Mirror the product's minimalist aesthetic in your language. Avoid overly complex sentences or jargon unless it's common surf/snow terminology that your audience understands.
• •Maintain an Authentic Surfer/Creator Voice: Use language that feels genuine to the brand's origin story. Share insights or tips that resonate with the experience of owning and caring for boards.
• •Show, Don't Just Tell, the Quality: Use descriptive words that convey durability and craftsmanship ("robust," "handcrafted," "solid"). Highlight the "Made in Canada" aspect as a mark of quality.

Social Perception

GNARWALL is generally perceived as a high-quality, stylish, and innovative brand that offers practical and eco-friendly solutions for board storage. Customers appreciate the design that allows them to display their boards attractively. The "Made in Canada" aspect and the use of sustainable materials are also viewed positively.

Copy Examples

• •Headline: Reclaim Your Space. Showcase Your Stoke. Body: Tired of tripping over your quiver? Our minimalist, eco-friendly board racks turn your prized possessions into wall art. Crafted from sustainable Baltic Birch, designed by surfers, for surfers. Shop GNARWALL. #RideTidy #SurfArt
• •Headline: Hang Smarter, Not Harder. Body: Introducing the original hidden surfboard mount. GNARWALL’s innovative system displays your board like magic, no clutter, just clean lines. Easy to install, built to last. Elevate your space. #GnarwallMagic #BoardDisplay
• •Headline: Your Board Deserves Better Than a Dingy Corner. Body: Give your surf (or snow) companion the throne it deserves. Our durable, Canadian-made racks protect your gear and enhance your décor. Sustainable style for the conscious adventurer. #GearLove #EcoStorage
• •Headline: From Great Lakes Stoke to Your Living Room. Body: Born from a surfer’s need for a smarter storage solution, GNARWALL is all about quality, design, and a love for the ride. Organize, display, and live the lifestyle. #GnarwallStory #PassionDriven
• •Headline: Sustainable Storage, Stylishly Solved. Body: Make a statement with your gear and your values. GNARWALL racks are handcrafted from eco-conscious materials, because protecting the planet is always in style. Explore the collection. #SustainableSurfing #DesignedForGood