Brand Tone

Expert & Knowledgeable, Professional & Reliable, Customer-Focused & Accessible, Practical & Solution-Oriented

Brand Values

• •Safety: A core message is the electrical protection offered by their products, with features like GFCI outlets and insulated (non-metal) enclosures.
• •Innovation & Problem Solving: The company was founded to address a specific need for more accessible electricity, and the products are "designed by an electrician" to be practical solutions. Gerrett Stier’s innovation award and patents support this.
• •Quality & Durability: Hand-assembled in the U.S.A., UL Listed, and designed to be robust for contractor use. Descriptions often mention durability and high-quality components.
• •Customer Success: The aim is to save customers time and money and provide solutions that exceed expectations.
• •Accessibility & Support: The founder's direct accessibility and the company's focus on customer needs suggest a value for strong customer relationships.

Best Practices

• •Prioritize Problem/Solution: Always frame content around how GMS products solve specific contractor pain points (e.g., lack of outlets, safety concerns, inefficient power access).
• •Emphasize Expertise and Founder Story: Regularly leverage Gerrett Stier's background as an electrician and innovator to build credibility and trust.
• •Highlight Safety and Reliability Features: Consistently mention UL listing, GFCI protection, insulated enclosures, and "Made in USA" aspects to reinforce these core values.
• •Use Clear, Direct, and Professional Language: Avoid overly casual slang or jargon that might alienate a professional audience. Focus on clear benefits and technical accuracy.
• •Show, Don't Just Tell: Utilize customer testimonials (if available, or encourage them), case studies (even brief ones), and application photos/videos to demonstrate the products' effectiveness and ease of use in real-world scenarios. The podcast is a good example of demonstrating expertise through conversation.

Social Perception

Positive among Target Audience, Seen as an Expert-Driven Brand, Trusted for Safety and Reliability, Niche Player

Copy Examples

• •Stop Tripping Breakers. Start Powering Through. Designed by an electrician, for electricians. The G-Unit portable power distribution center delivers safe, reliable job site power exactly where you need it. UL Listed and built tough in the USA. Get more done.
• •Your Residential Power Solution: The GMS Contractor Kit. Tap into existing dryer or range outlets and instantly gain up to 48A of GFCI-protected power for all your tools. The complete GMS Contractor Kit includes everything you need – power box, adapters, and extension cord – to tackle any residential job with confidence.
• •Safety First. Power Always. Don't compromise on job site safety. GMS Power Distro units feature insulated enclosures and GFCI-protected outlets, ensuring maximum electrical protection for you and your team. Work smarter, safer.
• •Unlock Untapped Power. Boost Your Efficiency. GMS Power Distro empowers contractors to access ample electricity, saving valuable time and reducing setup hassle. Our lightweight, compact G-Units are engineered for easy use and lasting durability. Exceed expectations, not your budget.
• •From the Field, For the Field: Power You Can Trust. With 19+ years of electrical expertise behind every G-Unit, GMS Distribution provides portable power solutions that understand the demands of your work. Hand-assembled in the USA for quality that lasts.