Brand Tone

Professional, Informative, Modern & Design-Conscious, Quality-Focused

Brand Values

• •Quality & Durability
• •Innovation & Design
• •Customer-Centricity
• •Accessibility/Value

Best Practices

• •Use clear and concise language to highlight the benefits of ergonomic design.
• •Focus on the comfort and support provided by the chairs, especially for work-from-home setups.
• •Emphasize the adjustability features that cater to individual needs.
• •Incorporate phrases that convey a modern and stylish aesthetic.
• •Highlight the quality of materials and construction, such as 'Genuine Leather' and 'heavy-duty construction'.

Social Perception

Positive for comfort, value, and as a good alternative to more expensive ergonomic chair brands. Seen as a reliable option for home office setups.

Copy Examples

• •Experience superior comfort and ergonomic support with the Ergolux Executive Chair. Designed for optimal posture and all-day comfort.
• •Our chairs are engineered with your well-being in mind, promoting a healthy posture and reducing strain. Discover the difference today.
• •The Ergolux collection combines modern design with unparalleled functionality. Elevate your workspace with our stylish and adjustable chairs.
• •Crafted with premium materials and rigorous testing, our chairs are built to last. Invest in quality and comfort with Ergolux.
• •GM Seating Ergolux: Independently designed, researched, and developed for global markets, focusing on individual needs without compromising aesthetics or quality.