Brand Tone

empowering, confident, trendy

Brand Values

• •Individuality & Self-Expression
• •Modern Femininity
• •Trend-Consciousness
• •Quality & Style

Best Practices

• •Use Active, Empowering Verbs: Start sentences with strong action words. Instead of "You'll look great in this," use "Command attention in this," "Define your look with," or "Unleash your style."
• •Focus on "The Wearer," Not Just "The Wear": Frame the copy around the customer's identity and attitude. The clothes are the tool; she is the main character. The copy should reflect what the clothes allow *her* to do and be.
• •Maintain a Confident, Declarative Tone: Make bold statements. Avoid hesitant or overly descriptive language. Use short, punchy sentences mixed with longer, more evocative ones to create a dynamic rhythm.
• •Embrace Aspirational Language: Use words that evoke a sense of a desired lifestyle —words like "iconic," "unforgettable," "statement," "essential," and "power." This aligns the brand with the aspirational goals of its target audience.
• •Keep it Hashtag-Savvy and Community-Focused: Consistently use brand-specific hashtags like #GMOTheLabel and #GMOStyle to build a community. Encourage user-generated content by asking questions in captions that prompt engagement and make customers feel like part of the brand's inner circle.

Social Perception

The brand is perceived as a go-to source for trendy and stylish clothing, highly fashionable, cool, and desirable, largely driven by its strong visual presence and influencer collaborations. Public engagement is positive, with users praising outfits and expressing purchase intent.

Copy Examples

• •Boss mode: activated. Our new Power Blazer isn't just an item of clothing, it's a statement. Own every room you walk into. #GMOTheLabel #PowerDressing
• •Your Style. Your Rules. Define yourself with our new collection.
• •Warning: May cause excessive confidence.
• •A fast-paced "get ready with me" video showing a woman styling one GMO dress in three different ways (daytime casual, evening out, edgy weekend). Text overlay: "One dress, endless attitude. How would you wear it? #GMOStyle"
• •Forget the rules about the 'perfect' little black dress. The 'Midnight' dress is designed for the woman who makes her own. With its daring asymmetrical cut and figure-hugging silhouette, this isn't just a dress for a night out —it's the dress for *your* night out. Pair with confidence.