Brand Tone

Elegant, Luxurious, Trustworthy, Established, Ethical, Responsible, Customer-centric & Helpful

Brand Values

• •Quality
• •Integrity & Ethics
• •Sustainability
• •Customer Satisfaction
• •Heritage & Experience
• •Innovation

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1968) and manufacturing experience to build trust and authority.
• •Use Elegant and Evocative Language: Employ descriptive words that convey luxury, quality, comfort, and beauty (e.g., "premium," "exquisite," "dreamlike," "splendid," "meticulous").
• •Highlight Ethical and Sustainable Commitments: Subtly integrate messaging about responsible sourcing, eco-friendly production, and fair labor practices to reinforce brand values.
• •Maintain a Customer-Centric Approach: Frame product benefits around how they enhance the customer's home and life (e.g., "turning houses into homes," "creating comfort," "elevating your space").
• •Ensure Clarity and Professionalism: While being elegant, ensure all copy is clear, concise, grammatically correct, and provides all necessary information (e.g., product details, care instructions, shipping) in a professional manner.

Social Perception

Provider of elegant and high-quality home furnishing solutions; Established and trustworthy manufacturer recognized for quality, variety and ethical practices.

Copy Examples

• •Headline: Since 1968: Weaving Dreams into Your Home, One Thread at a Time. Body: Discover the Gmliving difference. Decades of expertise in premium fabrics, ethically crafted to bring enduring elegance and comfort to your living spaces. Explore our latest collections.
• •Headline: The Art of Fine Fabrics. The Science of a Beautiful Home. Body: At Gmliving, we blend time-honored craftsmanship with innovative technology. Our in-house production ensures every fabric, from luxurious drapes to plush upholstery, meets the highest standards of quality and design. Transform your house into a home you love.
• •Headline: Sustainable Luxury for Conscious Living. Body: Indulge in the beauty of exquisite home textiles, knowing they’re made with respect for people and the planet. Gmliving is committed to ethical sourcing and sustainable practices, because true luxury is responsible.
• •Headline: Feel the Quality. See the Difference. Live the Comfort. Body: From the rich texture of our jacquards to the vibrant hues of our prints, Gmliving fabrics are designed to delight your senses and elevate your everyday. Experience premium home décor, delivered with care.
• •Headline: Your Vision, Our Fabrics. Create a Home That Tells Your Story. Body: Gmliving offers an extensive palette of colours, patterns, and textures to inspire your unique style. Let our premium fabrics be the canvas for your creativity. Explore curated collections and turn your design dreams into reality.