Brand Tone

Empowering, Relatable, and Inclusive

Brand Values

• •Inclusivity and Safety
• •Holistic Well-being
• •Authenticity and Realism
• •Personalization
• •Empowerment

Best Practices

• •Lead with Empathy: Always start your copy from a place of understanding. Use phrases like "We get it," "Feeling like...?," or "You're not alone." Address the client's potential struggles (e.g., lack of time, low confidence, post-pregnancy recovery) before presenting the solution.
• •Champion "Progression Not Perfection": Weave this motto into your content. Celebrate small wins, client consistency, and non-scale victories (like improved mood or energy) just as much as dramatic transformations. This manages expectations and fosters a long-term mindset.
• •Tell Real Stories: Continue using testimonials and client spotlights. Encourage clients to share not just their physical results, but how the process made them feel. Authenticity builds trust far more than generic fitness claims.
• •Reinforce Inclusivity: Regularly and explicitly mention that you are a "safe-space," "LGBT-friendly," and welcoming to all fitness levels. This shouldn't be hidden on an "About Us" page; it should be a visible part of the brand's voice across all platforms.
• •Balance Strength with Well-being: While the name "Glutes & Gut Fitness" is specific, the copy should always connect physical training back to the broader benefits of mental health, confidence, and overall well-being. This elevates the brand from a niche workout service to a holistic wellness partner.

Social Perception

Clients perceive the brand as understanding and empathetic, effective and results-oriented, and more than just a gym—a supportive community and a "safe-space" where clients feel comfortable, confident, and find connection to mental health benefits.

Copy Examples

• •Progression, not perfection. ✨ Meet the incredible Sarah! When she came to us, she was looking for more than just a workout – she was looking for a fresh start. Juggling a busy life and feeling like she'd lost her confidence, she committed to herself and the process. These pictures are months of dedication, but they don't show the best part: the renewed energy and the unstoppable self-belief she now has. This is what it’s all about. Ready to find your strength? #GlutesAndGut #IpswichFitness #RealResults #ProgressionNotPerfection #WomensFitness
• •Feeling Lost After Pregnancy? We Get It. Motherhood changes everything, including your relationship with your body. Our certified postnatal trainers in Ipswich are here to help you safely and effectively rebuild your core and strength. Join a supportive, judgement-free community where you can focus on YOU. Tap "Learn More" to see our specialized antenatal and postnatal programs.
• •Your Safe Space to Get Strong. Bespoke Personal Training in Ipswich. We're a female-owned, LGBT-friendly gym dedicated to helping you build confidence from the inside out. All bodies, all goals, all welcome.
• •Ditch the endless cardio. Let's build something. This week, Sophie shares why targeted strength training is key for both physical and mental well-being...
• •The Gym for People Who Don't Like Gyms. No crowds. No judgement. Just personalized training that gets results. Glutes & Gut Fitness Ipswich. Your private fitness sanctuary. Book a free consultation today.