Brand Tone

Scientific & Informative, Direct & Confident, Supportive & Empowering, Clean & Natural

Brand Values

• •Performance & Efficacy: Providing products that deliver fast and effective energy is a core value.
• •Clean Ingredients & Health: Commitment to natural, simple ingredients without artificial additives, catering to health-conscious consumers.
• •Scientific Approach: Basing product formulation on scientific understanding of the body's energy needs.
• •Athlete-Focused: Developed by an athlete for athletes, understanding their specific needs.
• •Honesty & Transparency: Being open about ingredients and how the products work. (The website mentions "Honesty leads to trust and engagement" as a value of its parent company, United Sports Brands, which aligns with Glukos's messaging.)

Best Practices

• •Prioritize Clarity and Directness: Use straightforward language. Get straight to the point about benefits and how the product works (e.g., "2X energy, 2X faster").
• •Emphasize "Clean" and "Natural": Consistently highlight the absence of artificial ingredients, gluten, soy, and dairy. Use terms like "pure," "natural," "no junk."
• •Maintain a Confident and Authoritative Voice: Speak with conviction about the product's efficacy, backed by the science of glucose.
• •Focus on Athlete Empowerment: Frame copy around helping users achieve their best performance and overcome energy challenges.
• •Ensure Scientific Credibility (Simplified): While referencing the science, keep the explanations accessible and benefit-oriented rather than overly technical for general consumer-facing copy. For example, instead of deep diving into metabolic pathways, focus on "your body's preferred fuel for instant energy."

Social Perception

Positive for Efficacy, Appreciated for Cleanliness, Seen as a Healthier Alternative, Taste and Texture Subjectivity, Trusted by Athletes and Diabetics

Copy Examples

• •Headline: Pure Glucose. Peak Performance. Zero Junk. Body: Fuel your ambition with Glukos. Our scientifically formulated energy products deliver 2X the energy, 2X faster, using only clean, natural glucose and electrolytes. No artificial anything. Just pure power when you need it most.
• •Headline: Unleash Your Best. Naturally. Body: Why settle for complex formulas and artificial stimulants? Glukos provides the straightforward energy your body prefers – pure glucose. Easy on your stomach, fast to your muscles. Elevate your training and race day with clean, effective fuel.
• •Headline: Fast Fuel. Lasting Energy. Clean Conscience. Body: Glukos is engineered for athletes who demand more from their energy source. Get immediate, sustained power from all-natural ingredients you can trust. Gluten-free, dairy-free, soy-free – simply effective.
• •Headline: The Science of Speed. The Purity of Nature. Body: Born from an athlete’s need for effective, clean energy, Glukos leverages the power of glucose – your body's optimal fuel. Experience the difference of rapid absorption and sustained energy without the crash or G.I. distress.
• •Headline: Diabetic-Friendly Energy. Fast & Reliable. Body: Managing blood sugar doesn't mean compromising on quick energy. Glukos offers a clean, fast-acting glucose source to help you restore your levels efficiently and effectively, with ingredients you can trust.