Brand Tone

Authentic & Passionate, Community-Focused & Local, Knowledgeable & Curated, Modern & Stylish, Approachable & Friendly, Conscious (emerging)

Brand Values

• •Community
• •Passion for Sneaker Culture
• •Authenticity
• •Quality & Curation
• •Local Pride
• •Customer Experience
• •Sustainability (growing importance)

Best Practices

• •Weave in references to Bremen, local culture, or partnerships (like Werder Bremen) where appropriate to reinforce community ties and local pride.
• •Let genuine enthusiasm for sneakers and streetwear shine through. Use evocative language that resonates with fellow enthusiasts.
• •Be honest about products, collaborations, and the brand's journey. If highlighting sustainability, be specific about the actions taken.
• •While maintaining a stylish and modern image, ensure the language is inclusive and inviting to all customers, from seasoned collectors to newcomers.
• •Infusing this personal, approachable, and knowledgeable tone can enhance authenticity.

Social Perception

A Go-To Sneaker Destination in Bremen, Credible and Knowledgeable, Community-Oriented, Stylish and On-Trend, Locally Rooted and Authentic, Innovative

Copy Examples

• •Bremen's Heart. Global Sole. The [New Shoe Model] just landed at Glückstreter. Feel the city with every step.
• •More than just a store, we're a community. Thanks for sharing your style and passion with us every day. Tag us in your Glückstreter finds! #GlückstreterFamily #BremenStyle
• •Step consciously. Our latest collab with [Partner Brand] is crafted with [sustainable materials details]. Style that feels good, inside and out. Limited pairs available – representing a shared commitment to a better footprint.
• •Born from a love for fresh kicks and Bremen's unique vibe, Glückstreter has been your spot for curated sneakers and streetwear since 2013. We're not just selling shoes; we're sharing a passion.
• •What's up, sneakerheads! Your boy Stefan here from Glückstreter. Got some fresh heat in and a dad joke that’s (almost) as good. Let's go!