Brand Tone

Personal and Relatable, Informative and Helpful, Enthusiastic and Passionate, Authentic

Brand Values

• •Shared Experiences
• •Inspiration
• •Practical Guidance
• •Authenticity
• •Making the Most of Time

Best Practices

• •Always Write from a Duo's Perspective: Use "we," "us," and "our" consistently to reinforce that the experiences and advice come from Jasmin and Chris as a team.
• •Maintain a Helpful and Informative Stance: Focus on providing real value, practical tips, and honest accounts of their travels, as seen in their detailed posts about Japan and Elba.
• •Inject Genuine Enthusiasm: Let the passion for travel shine through in the language used. Words like "happy," "unforgettable," "breathtaking," and "discover" align with their core message.
• •Be Relatable and Authentic: Don't shy away from mentioning minor challenges or lessons learned, as this builds trust and makes the content more relatable (e.g., mentioning the "adventurous" hike or an almost missed turn).
• •Visually Align with the Tone: Ensure that photography and visual elements on the blog and social media reflect the joy, beauty, and authenticity of the travel experiences being described. Continue using high-quality personal photos from their trips.

Social Perception

The overall perception is likely that of an authentic, down-to-earth travel-loving couple sharing their passion and knowledge.

Copy Examples

• •Instagram Post (Image of a stunning landscape): "Chasing horizons and happy moments, just like this one in [Location]! ✨ We believe travel squared is happiness amplified. Want our tips for planning your own [Type of Trip, e.g., Elba adventure/Japanese exploration]? Head to our latest blog post! #GlucksreisenHochzwei #TravelHappy #NewAdventures"
• •Facebook Post (Link to a new blog article): "Ever wondered if the [Specific Travel Pass, e.g., Japan Rail Pass] is worth it? 🤔 We’ve crunched the numbers and shared our personal experience to help you decide! Let us know your thoughts and if it helped your planning! 👇 #TravelTips #GlucksreisenSquared #SmartTravel"
• •Blog Post Introduction: "For us, travel isn't just about ticking off destinations; it's about the shared smiles, the unexpected discoveries, and the joy of experiencing the world, squared! Join us, Jasmin & Chris, as we recount our latest journey to [Location] and share all the tips and tricks we learned along the way."
• •Website 'About Us' Snippet: "We're Jasmin & Chris, and since 2009, we've been exploring the globe together, proving that 'Glücksreisen²' – happiness travels, squared – is our way of life! We're here to share our journeys, from breathtaking hikes to immersive cultural experiences, hoping to inspire your next unforgettable trip."
• •Email Newsletter Teaser: "Ready for your next dose of travel inspiration? 💌 This week, we're taking you to the vibrant streets of [City/Region] and sharing our secrets to [Specific Travel Hack, e.g., finding the best local food]. Plus, get our checklist for [Activity, e.g., hiking in the Alps]! Click here to dive in!"