Brand Tone

modern, direct, and aspirational

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Growth and Expansion
• •Accessibility

Best Practices

• •Always connect the product back to the core values of superior quality and modern, aspirational style, using descriptive words that evoke durability and fashion-forward thinking.
• •Use clear, concise, and confident language, avoiding overly complex or flowery descriptions, allowing the product's quality and design to speak for themselves.
• •Incorporate positive customer feedback into marketing where possible to authentically reinforce the values of quality and customer satisfaction.
• •Ensure all photography and videography align with the modern, clean, and aspirational aesthetic to maintain visual tone consistency.
• •Actively differentiate GLS Clothing from the GLS shipping company by clearly defining it as a UK-based menswear brand in bios and 'About Us' sections, and utilizing unique hashtags like #GLSclothing or #GLSstyle.

Social Perception

Overwhelmingly positive among existing customers, but with low broader awareness and potential for confusion with the GLS shipping company due to the shared acronym.

Copy Examples

• •Built for the city. Designed for comfort. The new [Product Name] Hoodie has landed. Tap to shop the drop. #GLSclothing #Menswear #StreetStyleUK #NewArrival
• •Quality That Speaks for Itself. Style That Gets You Noticed. Free UK & ROI Delivery on Orders Over 50.
• •Don't compromise. Our workwear is engineered for durability and designed for the modern professional. Quality you can feel, prices you'll love. Shop the collection now.
• •🔥 Your New Favourite Outfit is on Sale.
• •More than just a tracksuit. It's your go-to for weekend comfort and laid-back style. Made with premium, soft-touch fabric for a fit that lasts, this set is designed to keep up with your lifestyle. From the sofa to the street, do it in style.