Brand Tone

Professional, Technical, and Authoritative

Brand Values

• •Quality and Precision
• •Innovation and Scientific Advancement
• •Reliability and Trust
• •Customer Support and Expertise
• •Social and Environmental Responsibility

Best Practices

• •Develop a Brand Voice & Style Guide
• •Prioritize Data Over Vague Claims
• •Segment Communication by Platform
• •Train All Marketing and Sales Staff
• •Create Content for Your Expert Audience

Social Perception

Highly respected, specialized, and reliable B2B supplier within the scientific community, perceived as a long-standing, reputable Japanese manufacturer of high-quality chromatography consumables. Credibility is built through technical content and reputation for quality, with a generally satisfied customer base valuing product performance.

Copy Examples

• •Achieve Unprecedented Sensitivity in Your Analysis. Introducing the InertSustainSwift C8 Column. Engineered for the demanding requirements of low-polarity analyte, peptide, and oligonucleotide analysis, our new InertSustainSwift C8 column delivers superior resolution and robust performance. With an ultra-inert silica and optimized 200Å pore size, you can trust your results, run after run. Download the technical note to see the data. #Chromatography #HPLC #LabLife #Proteomics
• •Precision in Every Separation. 50+ Years of Chromatography Excellence. Explore our portfolio of HPLC, GC, and SPE solutions, manufactured for unparalleled quality and reproducibility.
• •Technical Webinar: Overcoming Challenges in PFAS Sample Preparation and Analysis. Join our senior application chemist on August 21st for a deep dive into proven methods for PFAS analysis using EPA Method 1633. Learn best practices to minimize background contamination and maximize recovery with our InertSep SPE cartridges. Reserve your spot for this essential technical session.
• •High-purity IgG antibody purification with over 90% recovery. Our MonoSpin ProA columns provide rapid, reliable results for demanding bioseparation workflows. Engineered for consistency and efficiency. Tap the link in our bio to learn more about our life science solutions. #Science #Biotechnology #LabEquipment #Purification
• •Your Data is Only as Reliable as Your Column. Don't let poor peak shape compromise your results. GL Sciences' InertSustain C18 columns are engineered for superior inertness and high durability, ensuring reproducible data for even the most challenging compounds. Trust the experts in separation science. Request your quote today.