Brand Tone

Empathetic, Authoritative, Positive, Clean, Aspirational

Brand Values

• •Efficacy & Results-Driven
• •Natural & Clean Ingredients
• •Holistic Wellbeing
• •Ethical Practices
• •Transparency & Education
• •Customer-Centricity

Best Practices

• •Lead with Empathy, Support with Authority: Start by acknowledging the customer's concerns and aspirations (empathy), then follow up with factual, science-backed information and expert endorsements (authority) to build trust. For example, We know hair thinning can be distressing. That's why our clinically proven ingredients like Biotin and Zinc work to...
• •Focus on Benefits and Transformation, Not Just Features: Instead of just listing ingredients, explain the tangible, positive outcomes they deliver – e.g., not just Contains Vitamin C, but Includes Vitamin C to support collagen production for stronger hair structure and a vibrant shine. Highlight the emotional and physical transformation.
• •Maintain an Uplifting and Empowering Voice: Use positive language that inspires hope and confidence. Avoid overly clinical or fear-based messaging. Focus on the journey towards healthier hair and the positive feelings associated with it.
• •Consistently Weave in Core Values: Subtly remind the audience of what GLOWWA stands for – clean ingredients, vegan, cruelty-free, results-driven, holistic wellbeing. This reinforces brand identity, e.g., Our vegan formula, packed with nature's best...
• •Develop a Brand Lexicon & Style Guide: Create a list of on-brand words and phrases (e.g., nourish, radiant, thrive, holistic, clinically proven) and off-brand terms to avoid. Establish guidelines for sentence structure, formality, and calls to action to ensure all copy, across all platforms, sounds distinctly GLOWWA.

Social Perception

Highly Regarded for Effectiveness, Trusted Brand, Premium Quality, Ethical and Conscious Choice, Solution-Oriented

Copy Examples

• •Headline: Your Journey to Radiant Hair Starts Within. Body: Tired of thinning hair and endless searching for solutions? We understand. GLOWWA's award-winning HAIR FOOD™ is expertly formulated with clean, natural ingredients to nourish your hair from the inside out. Reclaim your confidence and let your hair thrive. Visible results, trusted by experts. Call to Action: Discover the GLOWWA Difference.
• •Headline: Real Results, Naturally. Body: Experience the power of nature, backed by science. GLOWWA HAIR FOOD™ is your daily dose of essential nutrients for stronger, fuller hair. Vegan, cruelty-free, and loved by thousands. Because you deserve hair that doesn’t just look good, but feels incredible. Call to Action: Shop Award-Winning Hair Health.
• •Headline: More Than Just Hair. It's a Feeling. Body: GLOWWA is about empowering you to feel your best. Our founder’s journey with hair loss inspired a range that delivers not just healthier hair, but a boost to your overall wellbeing – from glowing skin to stronger nails. Embrace your glow. Call to Action: Start Your Transformation Today.
• •Headline: The Secret to Salon-Worthy Hair at Home? It's GLOWWA. Body: Recommended by trichologists and loved by top salons, GLOWWA HAIR FOOD™ brings professional-level care to your daily routine. Our potent blend of vitamins and minerals is clinically proven to reduce shedding and promote vibrant growth. Invest in your hair's future. Call to Action: Get Your GLOWWA.
• •Headline: Gentle on You, Powerful on Results. Body: Nourish your hair the clean way. GLOWWA’s sustainable supplements are free from harsh chemicals and full of nature’s best for your hair, skin, and nails. See why we've won hearts (and awards!) for our commitment to purity and performance. Call to Action: Explore Clean Hair Nutrition.