Brand Tone

Aspirational, Trendy, and Friendly

Brand Values

• •Beauty & Self-Expression
• •Confidence & Empowerment
• •Quality & Efficacy (Implied)
• •Staying Current/Trendy
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., 'Empowering,' 'Youthful,' 'Friendly,' 'Playful,' 'Slightly Edgy'), preferred vocabulary (and words to avoid), and grammar style (e.g., use of contractions, emojis). Share this with anyone creating content.
• •Focus on 'You' and 'Your': Address the customer directly. Frame benefits around how the products will make *them* feel or what *they* can achieve (e.g., 'Discover *your* beauty,' 'Enhance *your* natural shine').
• •Incorporate Keywords Naturally: Weave in terms like 'glow,' 'shine,' 'trend,' 'beauty,' and 'confidence' consistently but avoid keyword stuffing. Let them flow as part of the aspirational and descriptive language.
• •Stay Consistent Across Platforms: While the format may change (e.g., short TikTok captions vs. longer Facebook posts), the core tone and message should remain recognizable. Use similar emojis, calls to action, and an overall positive and empowering vibe.
• •Review and Refine: Regularly review your copy across all channels. Does it sound like it's coming from the same brand? Is it resonating with your target audience (check engagement and feedback)? Be prepared to tweak your approach as the brand evolves and you learn more about your customers.

Social Perception

Emerging Brand, Focused on Aesthetics, Community-Oriented (Potential), Brazilian Market Focus

Copy Examples

• •✨ Get ready to GLOW! ✨ Introducing our new [Product Name] – your secret to unlocking that radiant, just-stepped-out-of-a-dream look. Swipe to see the magic and tap the link in bio to make it yours! #GlowTrend #NewCollection #BeautyObsessed #ShineBright
• •Hey, Glow-Getter! 👋 Ready to elevate your beauty routine? At GlowTrend Store, we bring you the latest in makeup and skincare, curated to help you express your unique sparkle. Discover your new favorites today! 👉 [Link to Website/Shop] #GlowTrendStore #BrazilianBeauty #MakeupLover #SkincareGoals #EmpowerYourBeauty
• •Watch how our [Product Name] transforms your look! 😍 Easy, breezy, beautiful. 😉 Want to try? Link in bio! #GlowUp #BeautyHack #TikTokMadeMeBuyIt #GlowTrend #MakeupTutorial
• •💖 Unlock Your Inner Sparkle! Special Offer Inside from GlowTrend! 💖 (Body snippet): At GlowTrend, we believe beauty is all about feeling confident and radiant. Explore our latest arrivals designed to make you shine, and enjoy [Discount/Offer] this week only!
• •GlowTrend: Your Beauty. Your Rules. ✨ Explore curated makeup and skincare that celebrates YOU. Shop Now & Shine!