Brand Tone

Trendy and Hype-Driven, Innovative and Modern, Lifestyle-Oriented, Enthusiast-Focused, Confident and Bold

Brand Values

• •Innovation: Being a pioneer in LED rolling tray technology.
• •Style & Aesthetics: Offering products that are visually appealing, modern, and make a statement.
• •Collaboration & Exclusivity: Partnering with influential brands to create desirable and often limited-edition products.
• •Quality & Functionality: Providing a durable product with useful features like rechargeable batteries, multiple light modes, and enhanced visibility.
• •Enhanced Experience: Aiming to elevate the user's rolling ritual and social sessions.

Best Practices

• •Embrace the Hype: Use language that is current, energetic, and reflects the excitement of the brands Glow Tray collaborates with. Words like "iconic," "official," "limited," "drop" can be effective.
• •Highlight Innovation & Exclusivity: Consistently remind the audience that Glow Tray is the original and that collaborations offer unique, often limited, products.
• •Focus on the Visual & Experiential: Use vivid descriptions that evoke the experience of using the tray – the colors, the glow, the atmosphere it creates. "Light up your night," "set the mood," "party mode."
• •Speak the Language of the Culture: Understand and use terminology and references that resonate with the target audience (e.g., "sesh," "roll game," "connoisseur") authentically.
• •Maintain a Confident & Premium Voice: The product is a premium accessory. The copy should reflect confidence in its quality, design, and the status it brings to the user.

Social Perception

Positive & Desirable, Trendy & Collectible, Gift-Worthy, Associated with Cannabis Culture, Statement Piece

Copy Examples

• •Headline: Don't Just Roll. GLOW. Body: Introducing the Glow Tray – the original LED rolling tray that lights up your session. Multiple colors, party mode, and collabs with your favorite brands. See what you've been missing.
• •Headline: Cookies x Glow Tray: The Official Collab is Here. Body: Level up your roll game. The official Cookies Glow Tray lights the way with iconic style and signature LED brilliance. Limited stock – get yours before it's smoked.
• •Headline: Never Lose Your Way in the Dark Again. Body: Fumbling for your essentials is over. The Glow Tray provides perfect visibility with 6+ hours of vibrant LED light. Roll perfect, every time, anywhere.
• •Headline: The Centerpiece of Your Sesh. Body: More than just a tray, it's a vibe. With multiple color modes and collaborations from Runtz to Alien Labs, the Glow Tray makes every session an experience. Light it up.
• •Headline: The Collector's Choice: Glow Tray Limited Editions. Body: Own a piece of the culture. Our exclusive Glow Tray collaborations are crafted for the connoisseur. Premium design, lasting power, and ultimate bragging rights.