Brand Tone

Informative, reassuring, and aspirational, focusing on problem-solving, safety, and positive outcomes through natural, effective beauty solutions.

Brand Values

• •Safety and Transparency
• •Ethical Practices
• •Efficacy
• •Accessibility

Best Practices

• •Always lead with the "Why." Focus on the benefit and emotional outcome first before detailing features.
• •Reinforce core values in every message, consistently integrating keywords like "100% Vegan," "Cruelty-Free," "Plant-Powered," and "Toxin-Free" to build and maintain trust.
• •Maintain an informative and reassuring tone by clearly explaining product benefits, effective ingredients, and safety without overly complex jargon.
• •Embrace "You" language, addressing the customer directly and framing copy around their needs and goals to create a personal and engaging connection.
• •Ensure clarity in a dual-brand context by being explicit about Glowrefy's role as the trusted retailer and Plum Goodness's role as the product creator, using phrases like "Brought to you by Glowrefy" or "The official home of Plum".

Social Perception

Largely inherited from the positive perception of Plum Goodness, seen as a niche and trusted curator for vegan and clean beauty in Qatar, though there is potential for minor confusion due to dual branding.

Copy Examples

• •Your secret to a Qatar-proof glow is here. ✨ Don't let the sun and sand dull your sparkle. Our bestselling 10% Niacinamide & Rice Water Face Serum is your daily defense for bright, clear skin. Formulated to fade blemishes and even out skin tone, it's 100% vegan, cruelty-free, and perfect for our climate. Tap to shop and get the glow delivered to your door. #GlowrefyQatar #PlumGoodness #VeganSkincareDoha #NaturalGlow
• •Headline: Pure. Proven. Plant-Powered. Sub-headline: Welcome to Glowrefy, the official home of Plum Goodness in Qatar. Discover 100% vegan skincare that delivers results, without compromise.
• •Subject: Tired of dull skin? Your 3-step solution is inside.
• •Headline: Ethical Beauty, Delivered. Body: You shouldn't have to choose between your values and your glow. At Glowrefy, we bring you Plum Goodness—Qatar's trusted source for 100% vegan, cruelty-free, and toxin-free skincare and beauty. Shop the collection now for skincare that feels as good as it looks.
• •Title: Green Tea Pore Cleansing Face Wash Description: Take control of acne and oily skin with the power of green tea. This gentle, effective face wash deeply cleanses pores and removes impurities without stripping your skin. Rich in antioxidants, it helps calm irritation and leaves your face feeling refreshed, clear, and ready to glow. A must-have for clear confidence every day.