Brand Tone

youthful, trendy, personal, and enthusiastic

Brand Values

• •Creativity and Personalization
• •Entrepreneurial Spirit
• •Community Engagement
• •Trend-Awareness

Best Practices

• •Maintain a Personal Voice: Continue to share the founder's journey and passion. Use "I" and "my" in the "About Us" section and occasional social media posts to reinforce the personal, small-business feel.
• •Leverage Trend-Based Keywords: Stay current with aesthetic-driven keywords popular on TikTok and Instagram (e.g., "coastal grandmother," "mermaidcore," "summer aesthetic"). This aligns the brand with ongoing conversations.
• •Focus on Customization and Storytelling: Frame every product not just as an item, but as a vessel for the customer's personal story. Use language like "Tell your story," "Create your vibe," and "Make it yours."
• •Use a Youthful and Energetic Tone: Employ emojis, exclamation points, and casual language that resonates with a younger demographic, especially on visual platforms like TikTok and Instagram.
• •Encourage Community Interaction: Write copy that invites engagement. Ask questions in captions ("Which charm is your favorite?"), promote user-generated content (e.g., "Tag us in your #GlowingGrace creations"), and highlight community events like pop-ups.

Social Perception

desirable, cute, and on-trend

Copy Examples

• •Your summer story starts here ✨ Build your own charm necklace and carry your sunny moments with you. Tap the link in bio to start creating! #charmnecklace #summerjewelry #glowinggrace #customjewelry #beachy
• •More Than Jewelry, It's Your Story. Design a charm necklace that’s 100% you.
• •Psst... Your custom charm necklace is waiting.
• •Don't just follow the trend, create it. Our charm bar lets you pick and choose the pieces that tell your story. Perfect for you, perfect for your bestie. Shop Glowing Grace now!
• •Meet the Sunkissed Locket Scarf Charm Necklace. Part coastal chic, part timeless memory-keeper. This piece isn't just an accessory; it's a conversation starter. Attach it to our signature scarf for a look that's effortlessly cool and uniquely yours.