Tono de Marca

passionate enthusiast, quality expert, and supportive community member

Valores de Marca

• •Quality and Durability
• •Creativity and Self-Expression
• •Customer-Centricity
• •Community Focus

Mejores Prácticas

• •Speak the Player's Language: Use TCG-specific terms (e.g., 'graveyard,' 'zones,' 'LGS,' 'FNM') to show you're part of the community. Refer to customers as 'players'.
• •Always Emphasize Quality: In every piece of copy, reinforce the core values of durability and premium craftsmanship. Mention 'stitched edges,' 'vibrant HD prints,' and 'non-slip rubber base' frequently.
• •Lead with the 'Why,' Not Just the 'What': Instead of just saying you sell playmats, talk about why—to help players express themselves and to elevate the gaming experience. Weave the brand's origin story into marketing materials.
• •Maintain a Confident but Approachable Tone: Be confident in the quality of your product ('Built to Endure,' 'Play like a pro') but remain friendly and supportive in community interactions and customer service responses.
• •Showcase, Don't Just Tell: Use customer testimonials, photos of playmats 'in the wild' at tournaments, and reviews as social proof. Let the community's positive perception become a central part of the brand's voice.

Percepción Social

Overwhelmingly positive. Glowing Gorilla is seen as a reliable and high-quality provider in the custom TCG playmat market, trusted for quality, excellent customer service, and creator of 'head-turning' products.

Ejemplos de Copy

• •Headline: Stop Fraying. Start Playing. Body: Your deck is tournament-ready. Is your playmat? Generic mats peel and fray, but a Glowing Gorilla mat is built to last. With reinforced stitched edges and vibrant, fade-resistant prints, your battlefield will look as epic on game 100 as it did on game 1. Play like a pro. Call to Action: Shop Premium Playmats.
• •Headline: Your Deck. Your Art. Your Battlefield. Body: Don't settle for a generic playmat. Upload your own artwork and create a one-of-a-kind TCG mat that expresses your unique style. With our high-definition printing, every detail of your vision comes to life. Call to Action: Design Your Custom Mat Now.
• •Subject: From One Player to Another... Body: We started Glowing Gorilla because we were tired of the same boring playmats at every tournament. As players ourselves, we wanted something that reflected our passion. That's why we combine Dutch design with American-made quality to create playmats that truly make a statement. Ready to stand out at your next FNM? Call to Action: Explore Our Exclusive Designs.
• •Headline: Unleash Chaos. Honk Loud. Body: Bring a bit of Untitled Goose energy to your next match. The "Honk Honk" playmat isn't just a statement—it's a strategy. Crafted with a non-slip rubber base and premium stitched edges, it’s designed to withstand the most chaotic of games. Let your opponent know you mean business... and mischief. Call to Action: Add to Cart.
• •Headline: Your Masterpiece is Waiting. Body: That amazing playmat you were designing? It's just a few clicks away from being real. Our team is ready to perfectly print your art onto a tournament-grade mat with vibrant colors and durable stitched edges. Don't let your perfect battlefield remain a dream. Call to Action: Complete Your Design - Free Shipping!