Brand Tone

passionate, personal, and whimsical. It's deeply rooted in a fan's perspective, creating a sense of community and shared appreciation. The language is inviting and celebratory.

Brand Values

• •Creativity and Artistry
• •Community and Fandom
• •Nostalgia and Emotion
• •Quality and Accessibility

Best Practices

• •Always Speak from a Fan's Perspective: Use "we" and "us" to create a sense of shared experience. Reference lyrics, moments, and "eras" that your core audience will immediately understand and connect with.
• •Maintain a Personal and Approachable Tone: Continue using a friendly and direct voice, as established by "hi! I'm Anna". This builds trust and makes the brand feel like a personal connection rather than a faceless company.
• •Focus on Emotion and Magic: Use descriptive and slightly whimsical language that evokes the feeling behind the art. Words like "magical," "celebrating," "story," and "feeling" are central to the brand's identity.
• •Highlight the 'Hand-Drawn' Aspect: Consistently remind customers that every piece is a work of art created by an individual. This emphasizes the value, quality, and passion invested in each product.
• •Keep it Simple and Clear in Calls to Action: While the descriptive language can be whimsical, the instructions for customers (e.g., "Shop Now," "Contact Me," "Explore the Collection") should be direct, simple, and easy to follow to ensure a smooth customer journey.

Social Perception

The brand is perceived as a dedicated and talented fan-art shop. Customers are likely fans themselves, seeking to purchase items that reflect their own passions. The direct interaction with the artist, Anna, likely fosters a positive and loyal customer base. The offerings are seen as specialized and niche, catering specifically to fans of Taylor Swift and other selected books and media. The brand is not trying to be a mass-market entity but rather a specific, heartfelt project.

Copy Examples

• •To the lyrics we hold onto... and the feelings we want to carry with us everywhere. ✨ Our new sticker collection is here, bringing your favorite anthems to life. Decorate your world with a little bit of magic. Shop the collection now! #FanArt #StickerLove
• •From a song to a sketch. From our hearts to your home. Explore our collection of hand-drawn art prints inspired by the eras that defined us and the stories we’ll never forget.
• •Hi, it's Anna from glowingdaylight! ✨ I just added a new piece to the shop inspired by a moment of pure cinematic magic. This one is for all the romantics and book lovers out there. Come see what's new and find a piece that tells your story.
• •Step into the woods and lose yourself in the music. This hand-drawn print captures the quiet, introspective magic of the 'folklore' era. A perfect tribute to the stories told in silver-spun thread.
• •We're celebrating you, the fans that make this all possible! For a limited time, get 15% off all prints. It’s the perfect time to bring home that piece of art you’ve been dreaming of. Thank you for being part of the glowingdaylight story.