Brand Tone

Playful & Energetic, Approachable & Friendly, Educational & Empowering

Brand Values

• •Simplicity & Accessibility
• •Vegan & Cruelty-Free
• •Individuality & Customization
• •Transparency
• •Fun & Positivity

Best Practices

• •Speak Gen Z's Language: Use a conversational, friendly tone. Incorporate relevant slang (e.g., "glow up," "BFF," "vibe"), emojis, and a healthy dose of enthusiasm. Avoid overly formal or corporate language at all costs.
• •Lead with the Benefit, Explain with Simplicity: Start with what the product *does* for the user (e.g., "Get a major glow," "Calm angry breakouts"). Then, explain *how* it works using simple, easy-to-understand terms for key ingredients (e.g., "Salicylic Acid to fight spots," "Hyaluronic Acid for a burst of hydration").
• •Emphasize Core Values in Every Message: Consistently mention that the products are "vegan" and "cruelty-free." Reinforce the "mix and match" philosophy to encourage personalization and repeat purchases across different product lines.
• •Encourage Interaction & User-Generated Content (UGC): Actively ask questions in your captions ("What's in your routine today?," "Show us your #GlowHubShelfie"). This builds community and provides social proof, which is crucial for this demographic.
• •Maintain Visual and Tonal Consistency: Ensure the copy's energetic and colorful tone is always matched by equally vibrant and playful visuals (bright graphics, fun videos, colorful product shots). This creates a cohesive and instantly recognizable brand identity.

Social Perception

Highly positive, particularly among teens and young adults (16-25), seen as effective for common youthful skin issues, offers affordable quality, and is community-approved through strong social media presence and user-generated content.

Copy Examples

• •Headline: MEET YOUR NEW BFF 👯‍♀️✨ Say ‘salut’ to the Super-C Serum! Packed with Vitamin C, it’s your secret weapon for an insane glow. Ready to shine? Tap to shop! #GlowHubFrance #GlowUp
• •Headline: Ta peau, tes règles. (Your skin, your rules.) Sub-headline: Mix & Match our vegan essentials to create your dream routine. Simple, effective, and always fun. Let's play!
• •On-screen text: "GRWM pour une journée chill ✌️ Étape 1: Nettoyant Zit-Zapper. Étape 2: Toner qui illumine. Étape 3: Hydratant de rêve. Peau heureuse, check ✅" Caption: The perfect 3-step routine for a flawless, fresh-faced day. What's your go-to Glow Hub combo? #GlowHubRoutine #SkincareFrance #SoinsDeLaPeau
• •Headline: Vegan Skincare That *Actually* Works. Body: Tired of complicated routines and boring products? Glow Hub is here to make skincare simple and fun again! ✨ All our formulas are 100% vegan & cruelty-free. Discover your perfect routine today and get 15% off your first order!
• •Name: The Glow Giver Toner Description: Swipe right for your best skin ever. This gentle exfoliating toner is your daily ticket to a brighter, smoother complexion. Powered by Glycolic and Lactic Acids, it whisks away dead skin cells without the drama. Just a happy, healthy glow. Use it after cleansing to prep your skin for the good stuff (aka your fave serum!).