Brand Tone

aspirational, encouraging, friendly, and results-oriented

Brand Values

• •Natural Beauty Enhancement
• •Effectiveness & Results-Driven
• •Ethical Practices
• •Customer-Centricity & Community
• •Empowerment & Confidence
• •Transparency
• •Sustainability
• •Inclusivity

Best Practices

• •Focus on Empowerment and Positivity: Frame messaging around building confidence and celebrating natural beauty. Use encouraging and uplifting language. Avoid overly technical jargon and keep the tone approachable.
• •Highlight 'Natural' and 'Ethical' Consistently: Reinforce the vegan, cruelty-free, prostaglandin-free, and natural ingredient aspects in product descriptions, social media captions, and ads. This is a core differentiator and value proposition.
• •Showcase Social Proof and Community: Regularly incorporate user-generated content, testimonials, and before-and-after photos (with permission). Use community-focused hashtags like #GlowForItCommunity or #GlowForItGirl to foster a sense of belonging.
• •Be Authentic and Relatable: Share the brand story and the 'why' behind the products. Use a friendly, conversational style, especially on social media (emojis can be used appropriately). Acknowledge the journey and that results take consistency.
• •Maintain a Visually Cohesive and Aspirational Aesthetic: Ensure that copy is always paired with high-quality, bright, and positive imagery and videos that align with the brand's modern, feminine, and aspirational feel. The language should complement this visual identity.

Social Perception

Positive: The majority of customers perceive Glow For It as a brand that delivers on its promises of lash, brow, and hair growth. They are seen as trustworthy due to their emphasis on natural, vegan, and cruelty-free ingredients. The viral nature of their products on platforms like TikTok indicates strong social proof and desirability. Many appreciate the brand's transparency regarding ingredients like being prostaglandin-free. Engaged Community: The brand has successfully cultivated an engaged online community that shares results and interacts positively. Aspirational yet Accessible: While promoting a 'glow-up,' the brand maintains an accessible feel, partly due to the founder's relatable story and the direct engagement on social media. Concerns: Some customers have experienced issues with product efficacy for them personally, sensitivity, or occasionally customer service/delivery, which is not uncommon in the beauty industry.

Copy Examples

• •Instagram Post (Image: Before & After Lashes): "Unlock your lash potential and let your natural beauty shine! ✨ So many of you in our amazing #GlowForItCommunity are seeing incredible results, just like this! Ready to start your own journey to longer, fuller-looking lashes, the kind way? Our vegan, cruelty-free serum is packed with goodness to nourish your way to #LashGoals. Tap the link in bio to discover the magic! 😉"
• •Facebook Ad (Carousel of Lash, Brow, Hair Serums): "Dreaming of a natural glow-up? ☁️ Whether it's luscious lashes, bolder brows, or healthier-looking hair, we've got you covered! Our award-winning, prostaglandin-free serums are lovingly made with natural ingredients to help you enhance your beautiful features. Swipe to see the fam and find your perfect match. Your confidence boost is waiting! Shop now and #GlowForItGirl!"
• •TikTok Video Script (Upbeat, showing quick application): "Okay, besties, let's talk GLOW UP! ✨ My lashes? Powered by Glow For It! My brows? Yup, Glow For It too! So easy to add to your routine – just one swipe a day for real, visible results. Plus, it's vegan and cruelty-free, so you can feel good while you look good! 😉 Ready to join the #GlowGetter crew? Link in bio! #LashSerumThatWorks #NaturalBeauty"
• •Email Newsletter Subject: Your Journey to Glowing Confidence Starts Now! Hey Glow-Getter, We believe everyone deserves to feel amazing in their own skin (and lashes, and brows, and hair!). That's why we created our range of natural, effective serums – to help you enhance your unique beauty, ethically and sustainably. See what all the hype is about and discover the results our community is raving over! P.S. Your special welcome treat is inside..."
• •Website Banner: Real Results. Real Confidence. Naturally. Join thousands of #GlowForItGirls discovering the power of nature for their lashes, brows, and hair. Our award-winning, vegan serums are here to help you shine. Shop our bestsellers and start your transformation today!"