Brand Tone

Empathetic, educational, and scientific

Brand Values

• •Empowerment through Education
• •Science and Nature
• •Advocacy and Social Impact
• •Transparency and Trust
• •Community

Best Practices

• •Lead with Empathy, Support with Science: Always start by acknowledging the customer's struggle and validating their experience. Follow this emotional connection with credible, scientific proof points.
• •Tell the Founder's Story: Continuously weave Ana G. Herrera’s journey into the narrative to create powerful emotional connections.
• •Focus on Benefits, Not Just Features: Translate scientific features into tangible, emotional results like feeling more confident, comfortable, and in control.
• •Use Empowering Language: Frame hormonal stages not as an end, but as a new phase to be managed with strength. Avoid language that medicalizes or victimizes women.
• •Maintain the "University" Ethos: Ensure that every piece of marketing has an educational component to reinforce the brand's core value of empowerment through knowledge.

Social Perception

The brand is perceived as overwhelmingly positive, embodying credibility, effectiveness, authenticity, and innovation. It is seen as a trustworthy authority in hormonal wellness, deeply understanding and accompanying its customers' journeys.

Copy Examples

• •Told it's 'just part of being a woman?' We disagree. The pain, the mood swings, the sleepless nights—they're real, and they're signals from your body. At Hormone University, we don't just hear you; we are you. Our mission is to turn your struggle into strength with science-backed education and natural solutions. You deserve to be understood. You deserve relief. #HormoneHealth #WomensWellness #GlowWithUs
• •Hot flashes, PMS, and restless nights don’t have to be your normal. Glow by Hormone University was created from a real story of hormonal struggle to offer a new way forward. Our topical, science-backed creams are trusted by over 20,000 women to provide effective, gentle relief. Learn the science behind our solutions and find your glow today.
• •Science-Backed Relief. Founder-Driven Passion. Experience the Glow difference—plant-based hormonal wellness that actually works. Free from endocrine disruptors, always.
• •IYKYK. This changed the game for my sleep. 😴 #HormoneImbalance #MenopauseSupport #GlowReview #MagnesiumBenefits
• •This isn't a hot flash. It's a power surge. Here's how to reclaim your comfort and confidence during menopause...