Brand Tone

Empowering, Friendly, Passionate, Youthful, Caring

Brand Values

• •Empowerment
• •Quality & Efficacy
• •Care & Comfort
• •Innovation
• •Community & Connection
• •Authenticity

Best Practices

• •Create a "Brand Voice Chart": Document key characteristics of the brand voice (e.g., Empowering, Friendly, Youthful, Caring) with "do's and don'ts" for word choices, sentence structure, and emoji use. This serves as a guide for anyone writing copy.
• •Always Lead with Empowerment and Positivity: Frame product benefits around how they make the customer feel confident, beautiful, and good about themselves, rather than just focusing on technical features.
• •Incorporate the Founder's Story and Island Roots Subtly: Weave in elements of the brand's origin – the personal quest for better products, the "island-inspired" feel – to reinforce authenticity and a unique selling proposition without overdoing it.
• •Engage Like a Friend, Advise Like an Expert: Maintain a friendly, approachable tone in social media and customer service, but when describing products, showcase knowledge about ingredients and benefits to build trust and convey quality.
• •Use "Glowbabe" and Inclusive Language Consistently: Continue using brand-specific terms like "Glowbabe" to foster community. Ensure all copy is inclusive and speaks to a diverse audience, reinforcing the message of redefining beauty and confidence for everyone.

Social Perception

Engaging and Responsive, Creator of Desirable Products, Relatable and Modern, Small Business with Passion

Copy Examples

• •Instagram Post (New Lip Gloss Shade): Ready to find your new lip love? 💖 Our latest Glow Gloss in [Shade Name] isn't just stunning – it's packed with all the good stuff to keep your lips soft, smooth, and oh-so-kissable. No stickiness, just pure, confidence-boosting glow! ✨ Tap to shop and let your lips do the talking! #GlowboxCosmetics #LipGlossLove #EmpoweredBeauty #IslandInspired
• •TikTok Video Script (Behind the Scenes - Making a Product): (Upbeat, trendy music) Hey Glowbabes! ✨ Ever wonder how we get that perfect, non-sticky shine in every bottle? 😉 It all starts with a dream (and a little bit of island magic!). We're passionate about creating makeup that not only looks amazing but feels incredible too. Because you deserve beauty that cares. 💖 What do you want to see us make next? 👇 #GlowboxBTS #SmallBizLove #QualityCosmetics #FeelGoodBeauty
• •Facebook Ad (Bundle Deal): Treat yourself (and your bestie!) to the ultimate glow-up! 💄✨ Our Bestie Bundle has everything you need for luscious lips and sparkling eyes – because confidence is always better shared! Get [Product 1], [Product 2], and a FREE [Bonus Item] for a limited time. Shine on, beauties! Shop now: [Link] #GlowboxDeals #BeautyBundle #ConfidenceBoost #CareAndComfort
• •Email Newsletter Subject: You Asked, We Listened! ✨ Your Lips Will Thank You... Hey [Customer Name], Remember wishing for a lip gloss that was all shine and no stick? So did our founder, Anika! That's why Glowbox Cosmetics was born – to bring you beauty that truly cares for you. Our signature glosses are crafted to heal, protect, and moisturize, all while making you feel like the gorgeous Glowbabe you are! 😉 Discover our latest arrivals and fan favorites that deliver comfort and confidence with every swipe. [Link to Shop] P.S. Don't forget to share your Glowbox looks with #GlowboxGlow for a chance to be featured!
• •Product Page Description (Glow Oil): Unlock your inner radiance with our Nourishing Glow Oil! 🌟 More than just a pretty shimmer, this luxurious oil is a loving embrace for your skin and lips. Infused with [Key Ingredient 1] and [Key Ingredient 2], it delivers deep hydration and a touch of island-inspired comfort. Say goodbye to dryness and hello to a smooth, healthy glow that empowers you to shine from within. Feel beautiful, feel cared for. #GlowOil #NourishAndShine #BeautyThatCares