Brand Tone

Youthful, trendy, aspirational, casual, enthusiastic, confident, playful, and slightly cheeky, highly conscious of social media trends and visual appeal.

Brand Values

• •Innovation and Modernity
• •Aesthetic and Style
• •Comfort and Relaxation
• •Customer Satisfaction
• •Exclusivity and Urgency

Best Practices

• •Embrace Youthful Language: Consistently use trendy, social-media-savvy language. Incorporate relevant slang and a casual, energetic tone to resonate with a young audience.
• •Focus on the 'Aesthetic': Always highlight the visual appeal and 'Instagrammable' nature of the product. Use descriptive words that evoke style, chicness, and being on-trend.
• •Lead with the Benefit, Not Just the Feature: Instead of just saying 'water-fillable,' say 'Stay cool while you tan.' Frame every feature in terms of the enhanced experience it provides the user.
• •Create a Sense of Exclusivity: Continue to use language that implies high demand and limited availability ('viral,' 'limited stock,' 'selling fast') to drive urgency.
• •Maintain a Playful and Confident Voice: The brand's personality is confident and fun. The copy should always reflect this, using playful phrases and bold statements that position the Glow Bed as the ultimate summer accessory.

Social Perception

Primarily shaped by the brand's own messaging, perceived as highly positive due to internal reviews ('150+ Reviews', '8500+ HAPPY TANNERS'), positioned as a viral success, popular, and desirable within its target audience.

Copy Examples

• •Summer's Main Character Is Here. Don't just tan. Glow. Our water-filled lounger keeps you cool while you get your golden-hour perfect tan. Your feed will thank you.
• •Ditch the Sweaty Towel. Tanning just got a major upgrade. The Glow Bed is your 2-in-1 personal cooling pool and tanning float. Stay chill, look chic.
• •Your Summer Glow-Up is One Float Away. Why settle for basic? The Glow Bed features a built-in pillow and cup holder for ultimate relaxation. It's not just a tanning bed; it's a whole summer vibe.
• •The Secret to the Perfect Tan? Staying Cool. Fill it with water, lay back, and float your way to a flawless tan. The Glow Bed has reinvented sunbathing. Are you in?
• •Sold Out Last Summer. Don't Miss Out. The viral tanning bed is back in limited stock. Join 8,500+ happy tanners and secure your summer essential before it's gone again.