Brand Tone

aspirational, playful, confidence-boosting, energetic, celebratory, informal, community-focused, and educational, conveying a fun, approachable friend who is an expert in beauty and glamour.

Brand Values

• •Glamour and Aesthetics
• •Community and Inclusivity
• •Novelty and Trendsetting
• •Quality and Efficacy
• •Joy and Self-Care

Best Practices

• •Always Use the "Glowbabe" Moniker: Consistently address your audience as "Glowbabes" across all platforms to reinforce the sense of community and brand identity.
• •Blend Playful Language with Efficacy: Pair fun, aspirational words ("dreamy," "fabulous," "magical") with clear, benefit-oriented descriptions of what the products or services do (e.g., "boosts collagen," "reduces redness," "long-lasting curl").
• •Maintain the "Luxe but Accessible" Tone: Write copy that feels glamorous and high-end but also welcoming and friendly. Avoid overly technical or exclusive language. The goal is to be the "cool, knowledgeable best friend."
• •Incorporate the "Experience" into Every Message: Don't just sell a product; sell the entire Glowbar experience. Mention the pink decor, the "selfie-ready" corners, and the unique cocktails to remind customers that a visit is a special event.
• •Use Emojis Strategically: Employ emojis like ✨, 💖, 💅, and 🥂 to visually support the brand's playful, celebratory, and glamorous tone in social media captions, emails, and even website subheadings.

Social Perception

trendy, modern, and highly Instagrammable beauty destination in Tallinn, recognized for its unique positioning as the city's first "beauty bar" and its vibrant, pink aesthetic. Customers respond positively to the glamorous and fun atmosphere, and the focus on Korean cosmetics appeals to knowledgeable beauty consumers.

Copy Examples

• •Ready to meet your new skincare obsession? ✨ Say hello to the [Product Name] serum! Packed with [Key Ingredient], it’s your secret weapon for that lit-from-within glow. Stop by our pink paradise to try it yourself. #GlowbarEstonia #Glowbabe #KBeauty
• •Beyond Beauty. It's a Vibe. Experience Tallinn's first beauty bar. From flawless lash lifts to custom brow shaping, we're here to make you feel as fabulous as you look. Book your glow-up session today!
• •Your sign to have a main character moment. Come for the brows, stay for the vibe. We saved a seat for you, Glowbabe. 😉 #GlowbarTallinn #BeautyBar #Estonia
• •Hey Glowbabe, Your Weekend Plans Just Got an Upgrade ✨ Tired of the same old routine? Escape to a world of pink, glitter, and good vibes. Sip on a collagen cocktail while our experts work their magic. You deserve it.
• •Spa-level results, straight from your sofa. 🧖‍♀️ Our 7-color LED mask brings the power of clinically researched light therapy to your home. Target acne, boost collagen, and unlock radiant skin on your own time. Shop now at glowbar.ee. #GlowFromHome #LEDTherapy