Brand Tone

Urgent and Promotional, balanced with an Inspirational and Results-Oriented approach, direct and encouraging.

Brand Values

• •Results
• •Accessibility
• •Simplicity
• •Impact
• •Ethical Practices

Best Practices

• •Maintain a 'Results First' Mentality: Always lead with the benefit to the customer, focusing on transformative outcomes like 'firmer skin' or 'instant results' rather than just product features.
• •Balance Urgency with Empowerment: Pair promotional messaging (e.g., '50% OFF!') with empowering phrases ('Invest in yourself') to build brand loyalty beyond transactional discounts.
• •Leverage the Founder's Story: Consistently weave the narrative of the three founders discovering facial cupping in Korea to add authenticity and differentiate the brand.
• •Amplify Social Proof: Continuously integrate customer testimonials, review counts, and user-generated content across all platforms, highlighting phrases like 'Join 55,000+ happy women'.
• •Develop a Consistent Brand Vocabulary: Repeatedly use specific words like 'Glow,' 'Lift,' 'Sculpt,' 'Elixir,' 'Ritual,' and 'Radiance' across all marketing materials to reinforce brand identity.

Social Perception

Largely positive, viewed as providing effective, easy-to-use products for accessible self-care at home, with noticeable and instant results, particularly with facial cupping.

Copy Examples

• •Don't just dream of radiant skin, reveal it. Our founders discovered the secret to a natural lift and brought it home for you. Simple, effective, and empowering. ✨ Join over 55,000 women who've made the switch from complicated routines to real results. Tap to begin your glow-up.
• •Last Chance: 50% Off Ends Tonight! Why wait for a spa day? Bring the facial-lift experience home. Our customer-favorite Glowpop™ cupping set is praised for its instant results. For a few more hours, get yours for 50% off + Free Shipping. Your future self will thank you. Claim your offer now before it's gone!
• •An Exclusive Offer for a More Radiant You. Tired of skincare that doesn't deliver? We have the solution...
• •The 5-Minute Facial Lift. Unlock firmer, brighter skin with our award-winning cupping therapy. Easy to use, with results you can see and feel. Shop the collection.
• •Elevate your skincare ritual. The GuaGlow™ combines ancient sculpting techniques with modern technology to melt away tension, reduce puffiness, and enhance your natural contours. It's more than a tool—it's your daily moment of self-care.