Brand Tone

Problem/Solution-Oriented, Caring & Empathetic, Informative & Scientific, Trustworthy & Reassuring, Positive & Hopeful

Brand Values

• •Efficacy & Results
• •Skin Health & Well-being
• •Safety & Quality
• •Support for Professionals
• •Innovation
• •Customer Trust & Transparency

Best Practices

• •Prioritize Problem/Solution Storytelling: Always connect the product's features to the direct benefits and relief it provides for specific customer pain points (e.g., "cracked hands from frequent washing," "eczema flare-ups").
• •Maintain an Empathetic and Understanding Voice: Acknowledge the discomfort and frustration associated with skin issues. Use language that shows you understand their challenges and genuinely want to help.
• •Leverage Credibility with Facts and Testimonials: Consistently incorporate dermatologist recommendations, the science behind "shielding lotion," and powerful, relatable customer success stories to build trust.
• •Emphasize "Protective Shield" Not Just "Moisturizer": Differentiate the product by consistently using terms like "shielding lotion," "invisible shield," "barrier," and "protection" to highlight its unique mechanism of action beyond simple hydration.
• •Keep it Clear, Positive, and Reassuring: Use straightforward language to explain how the product works. Focus on the positive outcomes (relief, healing, ability to perform tasks comfortably) and reassure users about its safety (hypoallergenic, fragrance-free, non-greasy).

Social Perception

Lifesaver/Miracle Product, Reliable Protector, Superior to Conventional Lotions, Trustworthy Brand, Good Value

Copy Examples

• •Headline: Stop the Sting. Start the Healing. Body: Tired of sanitizers and constant washing leaving your hands raw and cracked? Gloves In A Bottle forms an invisible shield, locking in your skin's natural moisture and keeping irritants out. Feel the relief, not the grease.
• •Headline: For Hands That Work Hard: Protection That Works Harder. Body: Nurses, artists, gardeners, creators – your hands are your tools. Gloves In A Bottle protects them like an invisible glove, so you can focus on what you do best, without the pain of dry, damaged skin. Lasts through washes. Dermatologist recommended.
• •Headline: Eczema & Psoriasis Relief is Here. Breathe Easy, Skin. Body: Don't let flare-ups dictate your life. Gloves In A Bottle’s unique shielding lotion helps calm irritation and allows your skin to heal from within by protecting its natural barrier. Gentle, fragrance-free, and effective.
• •Headline: Beyond Moisturizing: It’s Skin Shielding. Body: Ordinary lotions wash away. Gloves In A Bottle bonds with your skin to create a lasting, protective layer that helps prevent dryness before it starts. Experience the difference a true shielding lotion makes.
• •Headline: Your Invisible Armor Against Dryness & Irritation. Body: Whether it's workplace irritants or the daily grind, give your skin the defense it deserves. Gloves In A Bottle is the non-greasy, fast-absorbing solution that lets your skin heal and stay healthy.