Brand Tone

Empowering, luxurious, and trustworthy

Brand Values

• •Quality
• •Customer Focus & Trust
• •Empowerment
• •Inclusivity & Celebration of Black Beauty
• •Family Values

Best Practices

• •Emphasize Empowerment and Confidence: Consistently weave in language that uplifts and instills confidence in the target audience. Focus on how the products help them express their authentic selves and feel beautiful.
• •Highlight Premium Quality & Luxury: Use descriptive adjectives that convey the high-end nature of the products (e.g., "luxurious," "premium," "silky," "flawless"). Detail the quality aspects like "100% natural human hair," "healthy cuticles," and "double wefts."
• •Maintain a Trustworthy and Transparent Voice: Address potential customer concerns head-on (like the past issue of unethical sellers in the industry). Be clear about product origins and the brand's commitment to quality and customer satisfaction.
• •Celebrate Black Beauty Specifically: Use inclusive language that resonates directly with Black women, acknowledging their unique hair needs and beauty standards.
• •Infuse a Touch of Glamour and Aspiration: While being trustworthy, don't shy away from language that evokes a sense of style, sophistication, and the "slay" factor that resonates with the desire for glamorous looks. Incorporate community-building language, inviting customers to share their looks and be part of the "GlossyFinds family."

Social Perception

Customers praise the quality, softness, fullness, and longevity of the hair extensions. The brand is perceived as understanding the hair needs of Black women and providing products that instill confidence.

Copy Examples

• •Headline: Unlock Your Inner Radiance. ✨ Body: Experience the transformative power of GlossyFinds. Our premium Raw Cambodian hair isn't just an accessory, it's a statement of your unique glamour and confidence. Invest in hair that empowers.
• •Headline: More Than Hair, It's a Promise. Body: At GlossyFinds, we're built on trust and a deep understanding of your beauty journey. Say goodbye to guesswork and hello to consistently luxurious, ethically sourced hair extensions designed for you. Because you deserve the best.
• •Headline: Elevate Your Everyday. Slay Every Occasion. Body: From boardroom chic to weekend glam, GlossyFinds hair moves with you. Discover the lasting quality and effortless style that makes you feel seen, celebrated, and unstoppable.
• •Headline: Join the GlossyFinds Family. ❤️ Body: We're more than a brand; we're a community dedicated to celebrating Black beauty. Experience personalized care and discover hair that truly understands your needs. Your confidence is our inspiration.
• •Headline: The GlossyFinds Difference: Quality You Can Feel, Glamour You Can Trust. Body: Tired of extensions that disappoint? Our meticulously inspected, premium Cambodian and Brazilian hair delivers instant length, volume, and enduring beauty. It’s not just hair, it’s an investment in yourself.