Brand Tone

Unapologetic & Bold, Inclusive & Welcoming, Creative & Artistic, Enthusiastic & Playful, Community-Focused, Empathetic & Supportive

Brand Values

• •Self-Expression
• •Inclusivity & Gender Neutrality
• •Cruelty-Free & Vegan
• •Quality & Creativity
• •Community
• •Empowerment

Best Practices

• •Embrace the "Unapologetic" Voice: Use confident, bold, and direct language. Avoid hesitant or overly cautious phrasing. Encourage individuality and self-expression in every piece of copy.
• •Champion Inclusivity: Consistently use gender-neutral language. Ensure visuals and messaging represent a diverse range of people. Explicitly reiterate that makeup is for everyone.
• •Spark Creativity: Use evocative and inspiring language that encourages artistic expression. Highlight the transformative and playful aspects of makeup. Ask questions to engage the audience and invite them to share their creations.
• •Maintain Enthusiasm & Playfulness: Incorporate emojis where appropriate (especially on social media), use vibrant descriptors, and don't be afraid of a little humor or cheekiness that aligns with being bold and confident.
• •Build Community Through Words: Use inclusive pronouns like "we" and "us" when referring to the brand and its community. Address the audience directly ("you," "GlossBabe," "GlossFam") to foster a personal connection. Actively solicit and showcase user-generated content and testimonials.

Social Perception

Positive & Artistic, Ethical & Inclusive, Innovative Formulas, Community-Oriented, Minor Concerns

Copy Examples

• •Headline: Don't Just Fit In. Find Your Fierce. Body: Your rules. Your look. Our pigments. GlossGods: Makeup for the Unapologetic. ✨ #BeAGlossGod #UnapologeticBeauty
• •Headline: Blend Without Boundaries. Body: Who said makeup has a gender? We didn’t. Create, express, and slay, no matter who you are. All our shades are 100% Vegan & Cruelty-Free. 젠 #GlossGodsForAll #GenderNeutralMakeup
• •Headline: Warning: May Cause Extreme Confidence. Body: Unleash your inner artist with shades that pop, formulas that last, and a community that celebrates YOU. Ready to shine? 😉 #GlossGods #CreativeExpression #VeganMakeup
• •Headline: More Than Makeup. It's A Mood. Body: From subtle statements to full-on artistry, our palettes are packed with passion. What masterpiece will you create today? Show us with #GlossGodsLooks! 💖 #ArtistryUnleashed #CrueltyFreeCosmetics
• •Headline: Dare to Be… You. Body: Society’s box is boring. Break free with color that speaks your language. High-impact, ethically made, and always unapologetic. That’s the GlossGods promise. ⚡️ #GlossGodsValues #MakeupRebellion