Brand Tone

Empowering, Approachable, and Glamorous

Brand Values

• •Quality and Affordability
• •Customer Satisfaction and Service
• •Authenticity and Natural Beauty
• •Style and Trend-Consciousness
• •Faith/Blessing

Best Practices

• •Lead with "You": Center the customer in the narrative. Frame copy around how the product benefits them, how it will make them feel, and what it will allow them to do (e.g., "Your dream hair," "You are sure to be the center of attention").
• •Use Glamorous but Approachable Language: Continue using words like "gorgeous," "stunning," "flawless," and "fabulous." Pair this with friendly, approachable language like "Hi Beautiful," "Get ready," and direct questions to maintain a welcoming feel.
• •Highlight the Core Value Proposition: Ensure that the "affordable quality" and "natural look" messages are present in most marketing materials. This reinforces the primary reasons customers choose Glory Tress.
• •Leverage Social Proof: Actively feature customer photos, reviews, and testimonials in ads, emails, and social posts. This validates brand claims and builds community trust, perfectly aligning with the current positive perception.
• •Maintain a Tone of Empowerment: Go beyond just describing the product. Describe the feeling it creates: confidence, beauty, and readiness to take on the world. Use active, empowering verbs that inspire the customer to redefine their style.

Social Perception

The social perception of Glory Tress is overwhelmingly positive, characterized by legitimacy and trust, high-quality products, excellent customer experience, and its role as a community hub for customers.

Copy Examples

• •Now THIS is a glow-up! ✨ @[username] is absolutely radiating confidence in our 'Paradise' curly lace front wig. We love seeing you feel as gorgeous as you are. Tap to get the look and redefine your style!
• •Your Dream Hair Awaits. Discover our newest collection of stunning, natural-look wigs. Effortless glamour, unbeatable quality. Shop New Arrivals now.
• •It's Back! Your Favorite Wig Is In Stock... Hi Beautiful, great news! The bestselling 'Dream' wig you've been asking for is finally back. Get ready to turn heads with these flawless, vacation-ready curls. Limited quantity available – claim yours before she's gone again!
• •Tired of compromising between style and protection? Our human hair blend wigs give you the best of both. Get a celebrity-inspired, natural look that's easy to style and gentle on your hair. Affordable luxury is just a click away.
• •Be the Center of Attention. Get ready for endless compliments with our 'Fire' wavy lace front wig. This stunning unit is designed to look and feel just like your own hair, only better! Made with our premium human hair blend, it’s soft, believable, and ready to style. Your most confident self is waiting.