Brand Tone

Approachable, educational, encouraging, and friendly. Also modern and stylish, calm and patient.

Brand Values

• •Accessibility/Inclusivity
• •Education & Empowerment
• •Creativity & Self-Expression
• •Community
• •Simplicity

Best Practices

• •Emphasize Encouragement: Always use positive and supportive language. Phrases like "You can do this!" or "Don't worry if it's not perfect the first time" reinforce the encouraging tone.
• •Keep it Clear and Simple: Avoid overly technical jargon. Explain sewing terms simply, as if talking to a complete beginner.
• •Be Approachable and Relatable: Share personal anecdotes or common beginner struggles to build a connection with the audience. Maintain a friendly, conversational style.
• •Focus on Empowerment: Highlight the rewarding feeling of creating something handmade and learning a new skill. Frame sewing as an accessible and achievable craft.
• •Maintain Visual Consistency: Ensure that the visual elements (videos, images, website design) reflect the modern, clean, and inviting aesthetic that complements the friendly and educational tone.

Social Perception

Helpful and reliable resource for learning to sew. Tutorials are easy to follow, especially for beginners. Glory Allan is viewed as a knowledgeable and encouraging teacher. There's appreciation for the free patterns and the convenience of the DIY kits. The brand is recognized for making sewing less intimidating and more enjoyable.

Copy Examples

• •Unlock your inner designer! 🧵 Our beginner-friendly DIY kits have everything you need to stitch your style. #GloryAllan #SewingForEveryone
• •From zero to sew-pro! ✨ Learn to create your own wardrobe with @GloryAllan's easy-to-follow video tutorials and free patterns. Your sewing journey starts here! #DIYfashion #LearnToSew
• •Don't just wear trends, make them! Get your hands on our latest DIY Cargo Pants kit (GA023) and stitch a statement. Free pattern & full tutorial on YouTube! #GloryAllanDIY #SewingProjects
• •Making sewing simple, one stitch at a time. 😊 Join our community and discover the joy of creating with your own hands. Free patterns link in bio! #SewingCommunity #GloryAllanPatterns
• •Ready to transform that thrift find or finally make that bucket hat? Our tutorials break it down step-by-step. Let's make something awesome together! #SewingTips #GloryAllan