Brand Tone

aspirational, reassuring, and customer-centric, with a formal yet friendly and approachable feel.

Brand Values

• •Customer Satisfaction
• •Beauty and Style
• •Accessibility and Trust

Best Practices

• •Prioritize 'You' and 'Your': Always frame the copy around the customer. Instead of 'We sell beautiful dresses,' use 'Explore your true style with our beautiful dresses.' This aligns with the brand's customer-centric value.
• •Use Positive and Empowering Language: Incorporate words like 'glorious,' 'excellent,' 'beautiful,' 'confidence,' and 'feel good' consistently across all platforms to reinforce the aspirational and reassuring tone.
• •Maintain a Helpful and Reassuring Tone in All Communications: From the FAQ page to order confirmation emails, the tone should always be helpful and aim to provide an 'excellent shopping experience,' as stated in the brand's mission. Even when explaining difficult policies, phrase it with empathy.
• •Align Visuals with the Brand Tone: Ensure all photography and social media imagery reflect the aspirational quality of the brand. Showcase confident, happy customers in well-lit, elegant settings to match the 'GloriousGarment' name.
• •Translate Values into Tangible Benefits: Connect brand values to concrete benefits for the customer. For example, the value of 'Customer Satisfaction' can be translated into copy that highlights easy returns, secure checkout, or responsive customer service to build trust.

Social Perception

The brand targets a wide spectrum of customers, from accessible to high-end. However, strict cancellation policies and disclaimer regarding customs delays could lead to negative perceptions. The lack of a strong, interactive social media presence also hinders building widespread trust and positive sentiment.

Copy Examples

• •Elegance isn't just a look, it's a feeling. Our Sofia satin dress is designed to move with you, creating moments you'll remember long after the night is over. Find the garment that tells your story. #GloriousGarment #EveningElegance #FeelGoodWithUs
• •Your Glorious Moment Awaits. From breathtaking gowns to chic cocktail dresses, discover the perfect outfit that makes you feel as good as you look. Your satisfaction is our inspiration.
• •Make an entrance that no one will forget. The Gia prom dress in royal blue is crafted for confidence. With its flattering silhouette and exquisite detailing, this isn't just a dress—it's your opportunity to shine. We believe in providing garments that bring you joy and an excellent shopping experience from the moment you click 'order'.
• •An excellent experience awaits, [Customer Name]. Explore our new arrivals. We're dedicated to your satisfaction. Discover dresses and jumpsuits designed to make you feel glorious.
• •The Perfect Dress for Their 'I Do'. Be the best-dressed guest with a garment that radiates elegance. At GloriousGarment, we help you find a style you'll love with the quality you deserve. Enjoy free worldwide shipping on us. Shop now and feel glorious.