Brand Tone

Enthusiastic, Community-Focused, Playful, Nerdy, and Helpful

Brand Values

• •Community Building: Creating a space and community for like-minded individuals who share a passion for tabletop hobbies. Their Discord server and in-store game events reinforce this.
• •Passion for Gaming: The business was born out of a desire to do what makes the owner happy, which was related to gaming. This passion is reflected in their product selection and engagement with customers.
• •Customer Experience: Providing a good selection of products and helpful, knowledgeable service is important. They aim to make game nights "Glorious."
• •Local Support: As a "mom and pop stop," they encourage supporting local businesses.

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand voice (Enthusiastic, Community-Focused, Playful, Nerdy, Helpful) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience (The Nerd Community): Speak their language. Use relevant gaming terms, inside jokes (appropriately), and show genuine understanding and appreciation for "nerd" culture. Phrases like "+1 charisma" and "dice goblin" resonate well.
• •Empower Your Team (Especially In-Store Staff): Since Patrick and Kristi are often praised for their helpful and knowledgeable demeanor, ensure all staff embody the brand's friendly and passionate values. This in-person experience strongly shapes local perception.
• •Be Authentic and Human: Especially as a "small, family-owned" business, let that personality shine through. Share your passion, engage in conversations (don't just broadcast), and don't be afraid of a little humor. The story of the owner starting the shop to do what makes him happy is a great human element.
• •Consistency Across Channels, Tailored for Platform: While the core tone remains the same, adapt the specific style for each platform. TikTok allows for more visual humor and trends, while Facebook might be better for detailed event announcements and community discussions. Ensure the "Glorious" spirit is present everywhere.

Social Perception

Customers who have interacted with the physical store (particularly Shepherdsville) have a very positive perception, viewing it as a great local game shop with an excellent selection and friendly, knowledgeable owners/staff. It's seen as a valuable community hub. Their social media, while not having massive follower counts typical of large corporations, shows active engagement with their audience through event promotion and product highlights. Their TikTok content embraces "nerd" culture.

Copy Examples

• •Facebook Event Post: "Calling all adventurers! 📢 Our monthly D&D One-Shot Night is BACK! Whether you're a seasoned dungeon delver or a curious newbie, Patrick's got a tale that'll have you on the edge of your seat. Spots are vanishing like a rogue in shadows – grab yours and let's make this game night GLORIOUS! #DnD #TabletopCommunity #GloriousGames"
• •Instagram Product Spotlight: "Behold! ✨ Freshly summoned to our shelves: the latest 'Underdark Expeditions' miniatures! Aren't they horrifyingly cute? 😉 Perfect for your next perilous campaign or just to make your display shelf +10 cooler. Swing by the shop – these beasties are eager to meet their new DMs! #NewArrivals #MiniaturePainting #GloriousGoods #SupportLocal"
• •Tweet/X Post: "Is your dice bag feeling a little light? We've got new shinies that are practically begging to be rolled. From dragon scales to cosmic swirls, your destiny awaits! 🎲 What's your lucky dice color? #DiceGoblin #TTRPG #GloriousGamesAndGoods"
• •Website Banner for Sale: "Our 'Glorious Spring Sale' is in full bloom! 🌸 Get +1 Charisma just by walking in! Snag epic deals (no mimics, we promise... mostly 😉) on board games, RPG books, and more. Your adventure for savings starts NOW in-store! #Sale #BoardGames #RPG #ShopLocalKentucky"
• •TikTok Video Script Idea (showing new board game): Visual: Quick unboxing shots, close-ups of cool components. Voiceover (energetic, friendly): GUESS WHAT just hit our store?! 🤩 [Game Name] is here and it's SO. MUCH. FUN. Think [brief, quirky comparison to popular tropes/mechanics]. Seriously, your game group will thank you. Or blame you. Either way, it's gonna be GLORIOUS. Come grab it before it's gone! #BoardGameGeek #NewGames #GloriousGamesAndGoods #NerdsUnite"