Brand Tone

Passionate, Proud, Authentic, Traditional, Quality-Focused, Expert, Helpful, Informative, Modern, and Innovative

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Care & Family Focus
• •Innovation
• •Safety & Trust
• •Community Support

Best Practices

• •Consistently weave the brand's history, Sicilian heritage, and commitment to quality into all communications.
• •Use detailed and slightly formal language on the website.
• •Use engaging and conversational language on Instagram, using questions to encourage interaction.
• •Highlight the controlled supply chain from farm to table to ensure maximum quality and safety.
• •Emphasize the brand's commitment to innovation, such as gluten-free products and advanced packaging solutions.

Social Perception

A trusted, high-quality Sicilian family business with a long history of providing safe, innovative, and delicious meat products that cater to both traditional tastes and modern dietary needs.

Copy Examples

• •Ritrovo il sapore unico della genuinità (Rediscover the unique flavor of genuineness)
• •La storia di una grande azienda familiare siciliana (The story of a great Sicilian family business)
• •La qualità delle carni e tagli di primissima scelta (The quality of the meats and cuts of the highest choice)
• •È la soluzione ideale per la mia famiglia (It's the ideal solution for my family)
• •Tagliata di Bovino Saporita (Savory Beef Tagliata)