Brand Tone

Scientific and Caring

Brand Values

• •Efficacy
• •Safety
• •Trust

Best Practices

• •Lead with Science: Always ground marketing claims in scientific evidence or the product's formulation. Use terms like "clinically tested," "dermatologist-recommended," and "biomedical-grade" where applicable to reinforce the brand's expert positioning.
• •Balance Expertise with Empathy: While the tone is scientific, the messaging should always address the customer's emotional needs. Use empathetic language that shows understanding of their skin frustrations (e.g., "We understand the discomfort of dry, itchy skin").
• •Maintain a Clean and Professional Aesthetic: Visuals across the website and social media should be clean, bright, and clinical or minimalist. Avoid overly trendy or cluttered designs to maintain a look that feels credible and trustworthy.
• •Educate, Don't Just Sell: Create content (blog posts, videos, infographics) that explains the science behind skin conditions and ingredients. This builds authority and trust, positioning the brand as a resource rather than just a retailer.
• •Ensure Consistency Across All Names: Whether posting as gloria.tw, RiaLab, or Gloria Biomed, the core messaging of "scientific, caring, effective" must remain the same. Create a simple brand guideline document to share with anyone creating content to ensure a unified voice.

Social Perception

Positive but Niche

Copy Examples

• •Science, not miracles. Our A-Retinol Essence is formulated in the lab to deliver visible results. Reduce fine lines and restore your skin's vitality with a formula that works. #RiaLab #GloriaBiomed #ScientificSkincare #RetinolPower
• •Peace of mind for the most sensitive skin. Hydromol is the UK's trusted solution for eczema and extreme dryness, recommended by doctors. Gentle enough for your baby, effective enough for the whole family. Discover the RiaLab-approved solution. #Hydromol #SensitiveSkin #EczemaCare #FamilySkincare
• •Your Skin's Safe Haven. Tired of products that promise but don't deliver? Find scientifically proven, gentle solutions for your skin concerns at Gloria Biomed.
• •Harness the power of biomedical science with the RiaLab A-Retinol Essence. This potent yet gentle formula is meticulously designed to accelerate skin renewal, diminish the appearance of wrinkles, and improve texture without irritation. Each drop is a testament to our belief in efficacy and safety. Suitable for nightly use on skin accustomed to Vitamin A derivatives.
• •From lab to life. We bring you the science of healthy skin. #SkincareScience #SkinBarrier #GloriaTW