Brand Tone

Reverent, Authentic, and Traditional

Brand Values

• •Faith
• •Heritage & Legacy
• •Craftsmanship & Quality
• •Authenticity
• •Ethical Practices

Best Practices

• •Always connect copy to the core value of faith, highlighting the spiritual purpose and meaning of each piece.
• •Consistently integrate the brand's narrative of '85 years,' '3 generations,' and 'Holy Land' to build trust and emphasize heritage.
• •Utilize a reverent vocabulary with words like 'sacred,' 'devotion,' 'legacy,' 'timeless,' and 'memento' to reinforce the brand's tone.
• •Clearly differentiate the brand from 'fast fashion' by emphasizing precious metals, ethical craftsmanship, and timeless design.
• •Focus on evoking the emotional and spiritual 'feeling' of wearing Gloria Jewels, conveying peace, connection, and pride.

Social Perception

The brand is perceived as a high-quality, mid-range jeweler that offers emotionally and spiritually connected products. Customers value the craftsmanship, ethical practices, and the rich heritage of jewelry handcrafted in the Holy Land, seeing it as a meaningful expression of faith and a rejection of 'fast fashion'.

Copy Examples

• •A wearable whisper of faith. Each charm on our 'Answered Prayer' bracelet is a symbol of a moment heard, a hope fulfilled. Handcrafted in the Holy Land from sterling silver, it’s more than jewelry—it’s a testament to your journey. Carry your story with you. #GloriaJewels #FaithInspired #HandcraftedHeritage
• •Keep the sacred words close to your heart. Delicately inscribed with the Lord's Prayer, this timeless pendant is a masterpiece of devotion, handcrafted by our generational artisans in the Holy Land. Forged from hypoallergenic 18k gold over sterling silver, it is designed for everyday wear, offering a constant, quiet reminder of His guidance and grace. A legacy of faith, made for you.
• •85 Years of Craftsmanship, Sent From The Holy Land 🙏
• •Gloria Jewels: Wear Your Faith. Certified Handcrafted Jewelry from the Holy Land since 1936.
• •The Perfect Gift of Faith. Celebrate life's most sacred milestones with a gift that lasts. For over 85 years, our family of artisans has handcrafted fine jewelry in the Holy Land. From rosary necklaces to cross pendants, each piece is a symbol of devotion and quality. Give a legacy they can cherish forever. Free US Shipping.