Brand Tone

Passionate & Enthusiastic, Welcoming & Community-Oriented, Quality-Focused & Expert, Innovative & Indulgent, Approachable & Friendly

Brand Values

• •Partnerships based on integrity and trust
• •Commitment to excellence and innovation
• •A culture of joy and passion
• •Belief in people, building & changing lives
• •Quality
• •Customer Experience/Personalized Service
• •Community
• •Sustainability
• •Flavor

Best Practices

• •Emphasize "Flavor" and "Passion": Consistently use words that evoke a sensory experience and highlight the dedication behind the coffee. "Flavor Famous," "passion for coffee," "handcrafted with passion" should be recurring themes.
• •Maintain a Welcoming and Inclusive Voice: Use warm, friendly language. Address the customer directly and foster a sense of belonging and community. Phrases like "your happy place," "welcome home," "join our family" can be effective.
• •Highlight Quality and Expertise (Subtly): While being approachable, weave in mentions of their commitment to high-quality Arabica beans, unique blends, and expert roasting to reinforce premium aspects without sounding pretentious.
• •Be Enthusiastic and Positive: Copy should reflect the "culture of joy and passion" the brand espouses. Use upbeat language and focus on the positive experience of enjoying their products.
• •Showcase Variety and Innovation: Regularly feature the breadth of their menu, especially their signature and seasonal flavored drinks, to appeal to diverse tastes and highlight their innovative spirit.

Social Perception

Generally positive, known for flavored coffees and comfortable atmosphere, but some concerns about price and service consistency. Seen as a reliable choice for a diverse range of coffee beverages, especially flavored options, with a generally pleasant cafe environment. However, consistency in service and value perception can be areas of concern.

Copy Examples

• •Social Media Post (Instagram/Facebook - promoting a new seasonal drink): Taste the season! ✨ Our new [Seasonal Drink Name] is here to add a little extra joy to your day. Crafted with our signature espresso, [key flavor 1], and a hint of [key flavor 2], it's a cup full of passion. Come find your new favorite! #GloriaJeans #FlavorFamous #SeasonalSip #CoffeeLove #YourHappyPlace
• •Website Banner (Homepage): More Than Just Coffee, It's a Gloria Jean's Moment. For over 40 years, we've been passionately sourcing the world's finest beans to bring you exceptional flavor and a welcoming space to connect. Discover your perfect cup today. [Link to Menu]
• •In-Store Signage (Highlighting Values): Your Daily Dose of Joy. At Gloria Jean's, we believe in the power of great coffee and genuine connection. Every bean, every cup, every smile is part of our commitment to quality, passion, and community. Thanks for being part of our family.
• •Email Marketing (Loyalty Program Members): Hello [Customer Name], a special treat is brewing just for you! Because we value your loyalty, enjoy a [Discount/Offer] on your next visit. It's our way of saying thank you for being part of the Gloria Jean's family, where every cup is served with passion and a commitment to excellence. See you soon!
• •Short Ad Copy (Online): Gloria Jean's Coffees: Where Flavor Comes to Life. From rich espresso to exciting signature chillers, experience our passion for quality in every handcrafted drink. Find your flavor. Find your moment.