Brand Tone

enthusiastic, trustworthy, and community-focused

Brand Values

• •Freshness and Quality
• •Convenience
• •Local Sourcing
• •Customer Service

Best Practices

• •Always Lead with Freshness: Every piece of copy, from a tweet to a product description, should reinforce the core message of freshness and quality. Use words like "freshly caught," "ocean-to-table," "seasonal," and "just landed."
• •Emphasize Local Pride: Consistently mention your roots in Bas-Saint-Laurent, Quebec, and Canada. This builds a strong local identity and appeals to customers' desire to support local businesses.
• •Maintain a Bilingual Voice: Continue providing content in both French and English to respect and serve your primary audience in Quebec. This shows a commitment to the community.
• •Keep the Tone Accessible and Enthusiastic: Use clear, simple language. Emojis, exclamation points, and a friendly tone make the premium product feel accessible and the brand approachable.
• •Focus on the "Why," Not Just the "What": Instead of just saying "We sell lobster," frame it as "We deliver the joy of a perfect lobster dinner without the work." Focus on the experience, the convenience, and the special moments your product creates for the customer.

Social Perception

The public perceives GLORIA DISTRIBUTION as a premium, reliable, and highly sought-after provider of seasonal seafood, seen as the go-to source for high-quality crab and lobster during the fishing season. The brand has successfully cultivated a reputation for excellence, with customers trusting the quality due to the direct link with a local fishery and appreciating the "treat" of having fresh, high-end seafood delivered to their homes.

Copy Examples

• •The wait is over! 🦀 The 2025 snow crab season is officially here, and we're back to bringing the freshest catch from the St. Lawrence right to your door. Get ready for that sweet, delicate flavour you've been dreaming of. First deliveries start next week. Tap the link in our bio to secure your order! #GloriaDistribution #SnowCrab #CrabeDesNeiges #QuebecSeafood #LocalCatch
• •Your summer feast, delivered. At GLORIA DISTRIBUTION, we deliver freshly caught and perfectly cooked Canadian lobster directly to you. No prep, no stress—just pure, delicious moments. Order today and taste the freshness of Bas-Saint-Laurent. Free delivery! #LobsterDinner #FruitsDeMer #Quebec #HomeDelivery
• •The season's best won't last forever! Our fresh snow crab is selling fast. Order now to avoid disappointment and get the ocean's finest on your table this weekend.
• •Hi [Customer Name], ever wonder what makes our seafood so fresh? It’s simple. As part of the Pêcheries de l'Estuaire family, our products are processed in our Rimouski plant just hours after being caught. We then pack and ship them directly to you. It's a promise of quality from our local fishing community to your family. Ready for a taste?
• •We LOVE seeing how you enjoy your Gloria seafood! ❤️ Thanks to @[customer_handle] for sharing this amazing spread. Tag us in your photos for a chance to be featured! #GloriaMoments #CustomerLove #SeafoodFeast