Brand Tone

Hypothetically: Friendly, inclusive, witty.

Brand Values

• •Championing debut authors
• •Diverse voices
• •Inclusivity
• •Friendliness
• •Authenticity

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that defines your brand's personality. For example: "We are: Witty, Passionate, Inclusive. We are not: Elitist, Stuffy, Generic." Share this with anyone creating content for the brand.
• •Use a Consistent Lexicon: Identify a set of words and phrases that align with your brand voice. For a "friendly and witty" tone, this might include using contractions (e.g., "you're," "it's"), asking questions, and using relatable, everyday language.
• •Write for Your Target Audience: Always keep your ideal customer in mind. If you're targeting young adults, your copy should sound different than if you were targeting academic researchers. The language, references, and humor should resonate with them.
• •Audit Content Regularly: Periodically review your website copy, social media posts, and marketing emails to ensure they are all speaking with the same voice. This helps catch any deviations before they become permanent.
• •Read It Aloud: Before publishing any copy, read it out loud. This simple test helps you catch awkward phrasing and determine if the tone sounds natural and authentic to your brand's intended voice. If it sounds like something a real person from your brand would say, you're on the right track.

Social Perception

Hypothetically: A unique, welcoming, and inspiring space for readers and new authors, embodying a weird and wonderful character.

Copy Examples

• •Tired of the same old stories? So were we. That's why we packed our shelves with fresh voices and bold new worlds. Your next favorite author is waiting for you at Gloo Books. #DebutAuthors #DiverseReads #GlooBooks
• •Get Stuck on a Good Book. Discover stories that stick with you. Free shipping on orders over $50.
• •Warning: This Email Contains Highly Addictive New Releases.
• •POV: You finally found a bookstore as weird and wonderful as you are. We're not like other bookstores. We're your bookstore. #BookTok #IndieBookstore #GlooBooks
• •Life's too short for boring books. Gloo Books curates reads that challenge, delight, and inspire. Find your perfect match in-store or online today.