Brand Tone

Passionate, Educational, Creative, Community-Oriented, Respectful yet Modern, Approachable

Brand Values

• •Cultural Preservation & Promotion
• •Creativity & Design Excellence
• •Connection & Community
• •Education & Enrichment
• •Quality & Craftsmanship
• •Innovation & Repositioning

Best Practices

• •Embrace 'Mahjong Connects and Inspires': Let this tagline be a guiding principle. Every piece of copy should, in some way, reflect the idea of connection (to culture, to others, to creativity) and inspiration.
• •Share the Founder's Passion: Dr. Chan Lai Kiu's personal story and enthusiasm are infectious. Weave in elements of her architectural background, her journey of discovery with Mahjong, and her vision for the brand. This adds authenticity and a personal touch.
• •Educate with Enthusiasm: When explaining Mahjong's history, rules, or cultural significance, do so in an engaging and accessible way, not like a dry textbook. Highlight the 'fun facts' and the 'why' behind traditions.
• •Spotlight Creativity and Design: Continuously emphasize the unique design aspects, the blend of traditional craftsmanship with modern aesthetics, and the customizable nature of their products. Use descriptive language that appeals to an appreciation for art and design.
• •Foster a Sense of Community: Use inclusive language. Invite interaction, questions, and the sharing of experiences. Position Glocal Mahjong not just as a store, but as a hub for Mahjong lovers and cultural explorers.

Social Perception

Authentic & Culturally Rich, Innovative & Unique, Educational & Engaging, High Quality & Artistic, Community Focused

Copy Examples

• •Headline: Rediscover Mahjong. Spark Connections. Body: More than just a game, Mahjong is a bridge between generations and cultures. At Glocal Mahjong, we pour our passion into every tile, crafting unique sets and experiences that celebrate its rich heritage with a modern creative twist. Join our community and let Mahjong connect and inspire you. Call to Action: Explore Our Collections & Workshops
• •Headline: Your Story, Your Set: Custom Mahjong by Glocal Mahjong. Body: Imagine a Mahjong set that tells your unique tale. Our founder, an architect with a love for cultural storytelling, will help you design a bespoke set that's as personal as it is playable. Let's create a future heirloom, together. Call to Action: Start Your Custom Design Journey
• •Headline: Unbox Culture. Unleash Creativity. Body: From the heart of Hong Kong, Glocal Mahjong brings you artisan-crafted Mahjong sets and lifestyle treasures. Dive into the fascinating world of Mahjong with our engaging workshops, or find the perfect gift that shares a piece of vibrant heritage. Call to Action: Shop Unique Finds
• •Headline: Not Just Tiles – It’s a Conversation. Body: Glocal Mahjong believes in the power of this timeless game to bring people together. Learn the history, master the game, or simply enjoy the artistry. We're here to share our passion and help you find new ways to connect, play, and be inspired. Call to Action: Discover Mahjong Experiences
• •Headline: The Art of Mahjong, Reimagined. Body: At Glocal Mahjong, tradition meets innovation. We honor the legacy of Mahjong while infusing it with fresh, contemporary designs and ideas. Explore our curated products and workshops that make this beloved game more accessible and exciting than ever. Call to Action: See What's New