Brand Tone

Inspirational & Evocative, Intellectual & Story-driven, Adventurous & Curious, Enthusiastic & Passionate, Modern & Stylish, Approachable & Friendly

Brand Values

• •Curiosity & Knowledge Seeking
• •Storytelling & Narrative
• •Authenticity & Quality
• •Sustainability & Ethical Production
• •Connection & Conversation
• •Wanderlust & Exploration

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the brand's specific tone attributes (e.g., Inspirational, Intellectual, Adventurous, Approachable), providing clear do's and don'ts with examples. This ensures anyone writing for the brand has a clear reference.
• •Prioritize Storytelling: Whether it's a product description or a social media post, weave in narrative elements. Connect products back to the "why" – the stories of cities, travel, and discovery.
• •Use Evocative and Sensory Language: Appeal to the reader's imagination and desire for exploration. Use words that paint a picture and create a feeling of wanderlust and intellectual curiosity.
• •Maintain an "In-the-Know Travel Buddy" Persona: Write as if sharing an exciting discovery or a well-researched insight with a fellow travel enthusiast. Keep the language accessible yet intelligent.
• •Ensure Consistency Across All Platforms: While the format may change (e.g., a short TikTok caption vs. a long-form blog post), the core tone and values (curiosity, storytelling, quality, wanderlust) should always shine through. Regularly review content across channels to check for alignment.

Social Perception

Globe UNLTD aims to be perceived as a thoughtful, stylish, and informative brand for travel enthusiasts who appreciate quality apparel and deeper storytelling.

Copy Examples

• •Instagram Post (showcasing a new T-shirt design for Berlin): "Berlin: A city that whispers tales of resilience and rebirth on every corner. Our new 'BER Vistas' tee captures that unbreakable spirit. More than just a design, it’s a conversation starter. What story will you tell? #GlobeUNLTD #BerlinStories #TravelThreads #WearYourWorld"
• •Facebook Ad (targeting users interested in sustainable travel & unique apparel): "Tired of generic travel souvenirs? Globe UNLTD offers eco-conscious apparel that tells a story. Inspired by the world's most iconic cities, our organic cotton tees are designed for dreamers and explorers. Discover the collection and find your next travel companion. [Shop Now] #GlobeUNLTD #SustainableStyle #CityExplorers #ConsciousTravel"
• •Website Homepage Banner (promoting editorial content): "Beyond the Landmarks. Dive deep into the stories that shape global cities. Globe UNLTD brings you meticulously researched narratives to fuel your curiosity and inspire your next adventure. [Explore City Stories] #GlobeUNLTD #UrbanTales #Wanderlust"
• •Email Newsletter Snippet (highlighting a new city guide): "Subject: Uncover the Secrets of Kyoto... More than temples and tradition, Kyoto's spirit is woven into its hidden alleyways and innovative heart. Our latest city story takes you beyond the guidebooks. Plus, see the new 'TYO Graffiti' tee, inspired by the vibrant street art of its neighbor. [Read the Story] [Shop the Tee] #GlobeUNLTD #KyotoCulture #TravelDeeper"
• •Product Description (for a hoodie): "Wrap yourself in the enigma of London. Our 'LON Fog' hoodie isn't just about comfort; it's about carrying the narrative of a city that constantly reinvents itself. Crafted from premium organic cotton, it’s your perfect companion for urban explorations or cozy nights planning your next escape. What mysteries will you unravel? #GlobeUNLTD #LondonCalling #StorytellingThreads #EcoFashion"